B2B CRM & Loyalty Analyst — Elevate Dealer Engagement

Stellantis; Piemonte; In loco; EUR 39.000 - 43.000; Tempo pieno

Descrizione del lavoro

Stellantis is seeking an ICT B2B Business Analyst to design and evolve CRM, Loyalty, and Customer Engagement for dealer, partner, and distribution networks. The role focuses on understanding B2B needs and harmonizing CRM experiences across Stellantis brands, while building a strong B2B data foundation.

You will bridge business and IT, translate requirements into specs, and drive testing, rollout, and continuous improvement of B2B CRM and loyalty solutions in a fast-paced automotive environment.

Competenze

• 3–5 years of Business Analyst experience in CRM/Sales.
• Master’s degree in CS, IS, Engineering, or related field.
• Strong understanding of B2B processes and partner ecosystems.
• Ability to translate business needs into functional designs.
• Experience with agile methodologies.
• Strong communication and stakeholder management.
• Fluent in English and Italian (written and spoken).
• Experience in automotive or dealer networks.

Mansioni

• Gather, analyze, and challenge business requirements from B2B stakeholders across Sales, CRM, Loyalty, and Customer Engagement domains.
• Translate requirements into functional specifications and user stories.
• Support the design and optimization of B2B CRM processes for dealer, partner, and distribution networks.
• Contribute to the definition and implementation of B2B DB so to support loyalty programs, engagement initiatives, and customer lifecycle management use cases.
• Ensure business requirements are aligned with CRM, customer data, and engagement platform capabilities.
• Act as a bridge between business and IT teams.
• Participate in testing activities, user acceptance testing, validation, and rollout of B2B CRM and loyalty solutions.
• Contribute to the delivery of loyalty and engagement use cases.
• Monitor the effectiveness of implemented solutions and support the identification of continuous improvement opportunities.

Conoscenze

CRM

Sales processes

Agile methods

Stakeholder management

Communication

Formazione

Master's degree

Strumenti

Salesforce Corporate module

Descrizione del lavoro

Stellantis is seeking an ICT B2B Business Analyst to design and evolve CRM, Loyalty, and Customer Engagement for dealer, partner, and distribution networks. The role focuses on understanding B2B needs and harmonizing CRM experiences across Stellantis brands, while building a strong B2B data foundation.

You will bridge business and IT, translate requirements into specs, and drive testing, rollout, and continuous improvement of B2B CRM and loyalty solutions in a fast-paced automotive environment.