Activations Marketing Executive

JD Sports Fashion PLC; Lombardia; On-site; EUR 35,000 - 48,000; Full time

Job summary

JD Sports Fashion PLC in Lombardia is seeking an Activations Marketing Executive to assist in strategic activation campaigns and events that boost brand visibility and engagement. The role focuses on developing marketing strategies and delivering high-impact activations for fashion and lifestyle brands.

The candidate should be fluent in English and Italian, with a degree in Marketing or Communications, a passion for sports and youth culture, and strong teamwork and communication skills.

Qualifications

• Degree in Marketing, Communication, or similar fields.
• Geographically mobile and willing to travel for events.

Responsibilities

• Activations strategies executing: support the implementation of activation strategies aligned with brand goals.
• Event delivery: assist in executing a range of events from large launches to VIP gatherings.
• Cross-functional collaboration: work with marketing, retail, Partnerships, social and influencer teams.
• Vendor management: support relationships with external vendors and partners for event services.
• Performance analysis: evaluate activations and events with ROI metrics and attendee feedback.
• Team collaboration: build strong relationships with the team and external agencies.

Skills

Teamwork

Adaptability

Goal orientation

Communication

Detail orientation

Customer orientation

Quality of work

Planning and organization

Education

Marketing/Communication degree

Job description

Founded in 1981 and listed on the FTSE 100 index, JD Group is a leading global multichannel retailer in the sportswear, outdoor, and fitness sectors. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omnichannel retailer. We welcome people from all backgrounds to build the future of the industry together.

As our flagship brand, JD Sports is an industry leader in urban style, seamlessly blending physical and digital retail to deliver a distinctive experience. We offer a premium shopping experience, combining globally recognized brands like Nike and Adidas with strong, exclusive private labels. We’re a dynamic, ambitious, and determined team—will you join us?

Role Overview

The Activations Marketing Executive will support the Senior Activations Marketing Executive in executing strategic activation campaigns and events to enhance brand visibility and engagement. This role requires a dynamic, results-driven individual with a strong interest in developing Marketing strategies and delivering high-impact events and activations.

Responsibilities:

• Activations Strategies Executing: Support the implementation of activation strategies aligned with organizational goals and brand objectives.
• Event Deliver: Collaborate to the execution of a range of events, from large scale product launches to intimate VIP gatherings.
• Cross-Functional Collaboration: Work closely with marketing, retail, 3PB, Partnerships, social and influencers teams to ensure seamless execution of activations and events.
• Vendor Management: Support the management relations with external vendors and partners for event-related services.
• Performance Analysis: Evaluate the success of activations and events through post-event analysis, including ROI metrics and attendee feedback.
• Team Collaboration: Establish healthy working relationships with the team and external agencies.

Requirements:

• High level verbal and written English and Italian
• Degree in Marketing, Communication, or similars.
• Knowledge of world of sports & lifestyle and youth culture.
• Communication: Strong verbal and written communication skills.
• Team player with solid interpersonal, networking and negotiating skills.
• Problem Solving
• Geographically mobile. Open to travel to cover events and activations.

Experience and Availability

• A previous of Marketing experience within apparel, sportswear or relevant lifestyle Brands/Retailers is appreciated.
• Geographically mobile.

Valuable

• The knowledge of other languages is appreciated

Skills:

• Teamwork
• Adaptability and flexibility
• Goal orientation
• Communication
• Detail orientation
• Customer orientation
• Quality of work
• Planning and organization