SALES ACCOUNT MANAGER B2C

JT International S.A.; Lombardia; On-site; EUR 49,000 - 68,000; Full time

Job summary

JTI is seeking a Sales Account Manager B2C to lead and develop the Ploom Champions field organization, driving consumer acquisition, conversion and premium brand experiences across strategic points of sale. The role coaches field teams, sets performance standards, and ensures compliance with engagement guidelines and company requirements.

You will oversee onboarding, training, and development, ensuring high-quality execution across stores and resellers while guiding test-and-learn initiatives

Qualifications

• University degree in Business, Marketing, Economics or related field.
• 5–7 years of experience in retail activation, field force management, consumer engagement, or trade marketing.
• Experience in FMCG or consumer-centric industries preferred.
• Experience managing field teams or people managers.
• Fluent English; Italian language recommended for local coordination.

Responsibilities

• Lead, coach and develop Ploom Champion Coordinators and the wider field team, establishing clear objectives, accountability and performance standards.
• Build effective people-management routines through one-to-one meetings, field visits, feedback, performance reviews and development plans.
• Identify capability gaps and coordinate onboarding, training and upskilling activities.
• Ensure consistent, high-quality execution across strategic stores and resellers.
• Drive personalized, consultative and compliant adult-consumer interactions supporting guided trial, purchase conversion, registration and post-sales follow-up.
• Ensure effective use of materials, visibility assets, engagement tools, scripts, selling practices and operational procedures.
• Define governance routines covering planning, briefing, reporting, field supervision, quality checks and escalation.

Skills

Fluent English

People leadership

Performance management

Stakeholder management

Analytical skills

Education

Bachelor’s degree in business

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

Learn more: jti.com

Sales Account Manager B2C

The Ploom Champions Manager leads and develops the dedicated Ploom Champions field organization, ensuring high-quality execution of business-to-consumer activities across strategic points of sale. The position drives consumer acquisition quality, conversion performance and a premium brand experience by defining clear standards, coaching the field team, monitoring key performance indicators and ensuring compliance with Ploom engagement guidelines and company requirements.

Position

• Lead, coach and develop Ploom Champion Coordinators and the wider field team, establishing clear objectives, accountability and performance standards
• Build effective people-management routines through one-to-one meetings, field visits, feedback, performance reviews and development plans
• Identify capability gaps and coordinate onboarding, training and upskilling activities
• Ensure consistent, high-quality execution across strategic stores and resellers
• Drive personalized, consultative and compliant adult-consumer interactions supporting guided trial, purchase conversion, registration and post-sales follow-up
• Ensure effective use of materials, visibility assets, engagement tools, scripts, selling practices and operational procedures
• Define governance routines covering planning, briefing, reporting, field supervision, quality checks and escalation
• Monitor individual and team performance against acquisition quality, conversion, registrations, sales contribution, productivity, execution quality and compliance indicators
• Implement corrective actions and standardize ways of working across cities and teams
• Collect and consolidate field insights, consumer feedback, execution challenges and performance learnings
• Support test-and-learn initiatives and improve engagement mechanics, tools, messaging, training materials and operational processes
• Collaborate with Retail Activation, Ploom Consumer Journey, Sales, Trade Marketing, SI, People and Culture and other stakeholders
• Translate commercial and brand priorities into clear field execution plans
• Support business decisions by providing structured performance narratives, risks, opportunities and recommended actions

Requirements

• University degree in Business, Marketing, Economics or a related field
• Minimum five to seven years of experience in retail activation, field force management, consumer engagement, trade marketing, sales or a similar area
• Experience in fast-moving consumer goods or other consumer-centric industries is preferred
• Previous experience managing field teams or people managers
• Fluent English
• Strong people leadership, coaching and performance-management capabilities
• Knowledge of retail execution, consumer acquisition, sell-out and point-of-sale activities
• Ability to translate strategy into execution plans
• Strong analytical skills, including the ability to monitor and interpret key performance indicators
• Effective stakeholder management and cross-functional collaboration skills
• Commitment to high compliance and brand-representation standards
• Italian language proficiency is recommended for local field coordination

What to expect

In this role, you will shape and strengthen the Ploom Champions operating model while working closely with cross-functional stakeholders. You will lead capability development, establish consistent execution standards and use field insights to improve consumer engagement, team performance and ways of working. The position offers broad responsibility for people leadership, field execution, performance governance, compliance and continuous improvement across priority cities and strategic points of sale.

For the position you are currently applying for, the established hiring range is:

Annual Base Salary: Eur 49,000 – 68,100 per annum

Please note that the final offer is determined by objective criteria, including your specific professional experience, technical expertise and the complexity of the responsibilities associated with the role level.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.