Activations Marketing Executive

JD Sports; Lombardia; On-site; EUR 34,000 - 42,000; Full time

Benefits offered by this job

Travel opportunities

Brand exposure

Job summary

JD Sports is seeking an Activations Marketing Executive to assist in executing strategic activation campaigns and events that boost brand visibility across sportswear and lifestyle brands. The role demands a dynamic, results-driven mindset and the ability to work with internal teams and external partners.

You will coordinate large-scale product launches and VIP gatherings, travel for events, and analyze ROI and attendee feedback to improve future campaigns.

Qualifications

• Experience in activations marketing preferred.
• Experience with events, product launches or lifestyle brands is a plus.
• Ability to work across teams (marketing, retail, partnerships) and external vendors.

Responsibilities

• Activations strategies: support implementation of activation strategies aligned with goals and brand objectives.
• Event delivery: assist in executing events from large launches to VIP gatherings.
• Cross-functional collaboration: coordinate with marketing, retail, partnerships, social and influencers teams.
• Vendor management: support relationships with external vendors and partners for event services.
• Performance analysis: evaluate activations and events via post-event ROI and attendee feedback.
• Team collaboration: foster healthy working relationships with the team and agencies.

Skills

Teamwork

Adaptability

Communication

Planning

Organization

Negotiation

Problem solving

Travel readiness

Education

Marketing/communications degree

Job description

Founded in 1981 and listed on the FTSE 100 index, JD Group is a leading global multichannel retailer in the sportswear, outdoor, and fitness sectors. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omnichannel retailer. We welcome people from all backgrounds to build the future of the industry together.

As our flagship brand, JD Sports is an industry leader in urban style, seamlessly blending physical and digital retail to deliver a distinctive experience. We offer a premium shopping experience, combining globally recognized brands like Nike and Adidas with strong, exclusive private labels. We’re a dynamic, ambitious, and determined team—will you join us?

Role Overview

The Activations Marketing Executive will support the Senior Activations Marketing Executive in executing strategic activation campaigns and events to enhance brand visibility and engagement. This role requires a dynamic, results-driven individual with a strong interest in developing Marketing strategies and delivering high-impact events and activations.

Responsibilities:

• Activations Strategies Executing: Support the implementation of activation strategies aligned with organizational goals and brand objectives.
• Event Deliver: Collaborate to the execution of a range of events, from large scale product launches to intimate VIP gatherings.
• Cross-Functional Collaboration: Work closely with marketing, retail, 3PB, Partnerships, social and influencers teams to ensure seamless execution of activations and events.
• Vendor Management: Support the management relations with external vendors and partners for event-related services.
• Performance Analysis: Evaluate the success of activations and events through post-event analysis, including ROI metrics and attendee feedback.
• Team Collaboration: Establish healthy working relationships with the team and external agencies.

Requirements:

• High level verbal and written English and Italian
• Degree in Marketing, Communication, or similars.
• Knowledge of world of sports & lifestyle and youth culture.
• Communication: Strong verbal and written communication skills.
• Team player with solid interpersonal, networking and negotiating skills.
• Problem Solving
• Geographically mobile. Open to travel to cover events and activations.

Experience and Availability

• A previous of Marketing experience within apparel, sportswear or relevant lifestyle Brands/Retailers is appreciated.
• Geographically mobile.

Valuable

• The knowledge of other languages is appreciated

Skills:

• Teamwork
• Adaptability and flexibility
• Goal orientation
• Communication
• Detail orientation
• Customer orientation
• Quality of work
• Planning and organization