Zonal Sales Manager

Spectral Global Ventures India; India; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

PF & Other benefits

Provident fund

Health insurance

Annual bonus

Job summary

Spectral Global Ventures India is seeking an experienced Zonal Sales Manager to drive sales, distribution, and market growth across the assigned zone. You will be responsible for meeting targets, leading sales teams, and strengthening market presence through strategic initiatives.

The role requires 8–15 years of FMCG sales experience, strong distributor relationships, and proven ability to execute trade marketing and product launches across channels.

Qualifications

• 8–15 years of FMCG sales experience.
• Experience in distributor management and channel sales.
• Strong leadership, negotiation, analytical and communication skills.

Responsibilities

• Develop and execute sales strategies for the assigned zone to achieve revenue and volume targets.
• Manage monthly, quarterly, and annual sales targets.
• Lead and monitor performance of Area Sales Managers and sales personnel.
• Appoint, manage and develop distributors and channel partners.
• Expand distribution and improve product availability and distribution.
• Monitor primary and secondary sales and ensure healthy stock levels.
• Build relationships with distributors, retailers, wholesalers and key accounts.
• Analyze market trends, competitor activities, pricing, promotions and demand.
• Implement company schemes, promotions and trade marketing initiatives.
• Ensure successful product launches and new market development.
• Conduct regular market visits to identify opportunities and challenges.
• Prepare sales forecasts, MIS and business reviews for senior management.
• Control sales expenses and promotional budgets, ensure collections.

Skills

Sales Strategy

Team Leadership

Distributor Management

Channel Development

Market Expansion

FMCG Distribution

Trade Marketing

Business Analytics

Education

Graduate/MBA in Sales & Marketing

Job description

Role & responsibilities

Job Summary

We are looking for an experienced and result-oriented Zonal Sales Manager to drive sales, distribution, market expansion, and business growth across the assigned zone. The candidate will be responsible for achieving sales targets, managing distributors and sales teams, strengthening market presence, and implementing company sales strategies.

Key Responsibilities

• Develop and execute sales strategies for the assigned zone to achieve revenue and volume targets.
• Manage and achieve monthly, quarterly, and annual sales targets.
• Lead, motivate, and monitor the performance of Area Sales Managers, Territory Sales Officers, and other sales personnel.
• Appoint, manage, and develop distributors and channel partners across the territory.
• Expand distribution and improve product availability and numeric distribution.
• Monitor secondary and primary sales and ensure healthy stock levels.
• Develop strong relationships with distributors, retailers, wholesalers, and key accounts.
• Analyze market trends, competitor activities, pricing, promotions, and consumer demand.
• Implement company schemes, promotions, visibility programs, and trade marketing initiatives.
• Ensure effective execution of product launches and new market development.
• Conduct regular market visits to identify business opportunities and operational challenges.
• Prepare sales forecasts, MIS reports, and business reviews for senior management.
• Control sales expenses, trade schemes, discounts, and promotional budgets.
• Ensure proper collections and maintain distributor credit discipline.
• Identify underperforming markets and develop corrective action plans.
• Ensure compliance with company policies, processes, and reporting standards.

Key Performance

• Achievement of sales and revenue targets
• Volume and value growth
• Primary and secondary sales
• Distribution and market coverage
• New distributor/channel appointments
• Outlet/productivity growth
• Market share growth
• Collection and outstanding control
• Team productivity and retention

Preferred candidate profile

• Graduate/MBA in Sales & Marketing or a related field preferred.
• 8-15 years of experience in FMCG sales, preferably in a regional/zonal management role.
• Strong experience in distributor management, general trade, modern trade, and channel sales.
• Proven track record of achieving sales targets.
• Strong leadership, negotiation, analytical, and communication skills.
• Good knowledge of the assigned market/zone and FMCG distribution practices.
• Willingness to travel extensively within the assigned zone.

Preferred Skills

Sales Strategy | Team Leadership | Distributor Management | Channel Development | Market Expansion | FMCG Distribution | Trade Marketing | Business Analytics.

Perks and benefits

• PF & Other benefits.
• Provident fund, Health insurance, Annual bonus