Digital Marketing Executive

Cadera Group; Dadri; On-site; INR 250,000 - 450,000; Full time

Job summary

Cadera Group is seeking a Digital Marketing Executive to plan, execute, and optimize online marketing activities across multiple channels. The ideal candidate has 6 months to 2 years of experience and a background in marketing or related fields.

You will drive campaigns on Google Ads, Meta, LinkedIn and more, manage social channels, perform SEO tasks, and contribute to email marketing and content creation. A fast-paced environment with learning opportunities awaits.

Qualifications

• Graduate in any discipline; Marketing/Mass Communication/BBA preferred
• Digital Marketing certification is an added advantage
• 6 months to 2 years of relevant Digital Marketing experience
• Internship experience may be considered for lower end of experience range

Responsibilities

• Plan and manage digital marketing campaigns across Google Ads, Meta, LinkedIn and other platforms
• Manage the company's social media presence through content planning, scheduling and engagement
• Perform SEO activities including keyword research, on-page optimization and link-building
• Support SEM and PPC campaigns with budget tracking and performance monitoring
• Create and manage email marketing campaigns
• Track and analyze metrics such as traffic, engagement, conversions and ROI
• Conduct competitor analysis and market research
• Coordinate with content and design teams for creatives and content
• Assist with website updates, landing pages and basic CMS/WordPress management
• Stay updated with latest digital marketing trends and tools

Skills

SEO

SEM

Social Media Marketing

Email Marketing

Analytics

Copywriting

Content Marketing

Education

Bachelor's degree

Digital Marketing Certification

Marketing background (MBA/BBA/Mass Comm)

Tools

Google Analytics

Google Ads

Meta Business Suite

Google Search Console

Canva

Job description

We are looking for an enthusiastic and result-driven Digital Marketing Executive with 6 months to 2 years of experience to join our Marketing team. The candidate will be responsible for planning, executing, and optimizing online marketing activities across various digital channels to improve brand visibility, audience engagement, and lead generation.

1. Graduate in any discipline.2. Candidates with a background in Marketing, Mass Communication, or BBA will be preferred.3. Digital Marketing certification will be an added advantage.4. 6 months to 2 years of relevant experience in Digital Marketing.5. Internship experience may also be considered for candidates at the lower end of the experience range.6. Good written and verbal communication skills.7. Candidates should be able to work in a fast-paced environment and have a willingness to learn and adapt.

Responsibilities

• Plan and manage digital marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Manage the company's social media presence through content planning, scheduling, and community engagement.
• Perform SEO activities such as keyword research, on-page optimization, and link-building.
• Support SEM and PPC campaigns, including budget tracking and performance monitoring.
• Create and manage email marketing campaigns.
• Track and analyze performance metrics such as traffic, engagement, conversions, and ROI.
• Conduct competitor analysis and market research.
• Coordinate with content and design teams to develop marketing creatives and content.
• Assist with website updates, landing pages, and basic CMS/WordPress management.
• Stay updated with the latest digital marketing trends and tools.

Requirements

• Working knowledge of SEO, SEM, Social Media Marketing, and Email Marketing.
• Familiarity with Google Analytics, Google Ads, Meta Business Suite, Canva, and Google Search Console.
• Basic understanding of content marketing and copywriting.
• Strong analytical skills and ability to interpret marketing data.
• Creative thinking and attention to detail.
• Good communication and time-management skills.
• Ability to multitask and prioritize tasks effectively.
• Proactive and self-driven attitude.