Walk-in | Performing Marketing Associate

Ierare; Ahmedabad District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Ierare is seeking a data-driven digital advertising specialist to plan, execute and optimize paid campaigns across Meta, Google and Microsoft Advertising for ecommerce and lead generation.

You will monitor ROAS, CPA, CPC, CTR and conversions; manage budgets, keywords, creatives and audiences; run Google Shopping, Performance Max, Display and Remarketing; conduct A/B tests; and deliver regular performance reports.

Responsibilities

• Plan, create, manage and optimize paid advertising campaigns across Meta Ads, Google Ads and Microsoft Bing Ads.

Skills

Paid ads management

ROAS optimization

Keyword research

A/B testing

Performance analytics

Campaign reporting

Budget management

Education

Bachelor's degree in Marketing/Advertising

Tools

GA4

Google Tag Manager

Meta Pixel

Microsoft Advertising

Google Shopping

Performance Max

Job description

Role & responsibilities

• Plan, create, manage and optimize paid advertising campaigns across Meta Ads, Google Ads and Microsoft Bing Ads.
• Manage campaigns for e-commerce, lead generation and performance-driven brands.
• Monitor key performance metrics including ROAS, CPA, CPC, CTR, CPM, Conversion Rate and Revenue.
• Optimize campaigns regularly by adjusting budgets, bids, audiences, keywords, placements and creatives.
• Create and manage Google Search, Shopping, Performance Max, Display and Remarketing campaigns.
• Manage Meta Sales, Conversion, Retargeting and Prospecting campaigns.
• Perform keyword research and maintain negative keyword lists for Google and Bing campaigns.
• Set up and verify basic conversion tracking, Meta Pixel, Google Tag Manager and GA4 tracking.
• Analyze campaign performance and identify opportunities to improve sales, leads and return on ad spend.
• Conduct A/B testing for creatives, audiences, ad copy, landing pages and campaign structures.
• Work with the creative and content team to suggest ad creatives based on campaign performance.
• Prepare daily, weekly and monthly performance reports with actionable insights.
• Monitor campaign budgets and ensure spending is aligned with performance goals.
• Identify underperforming campaigns and take corrective actions quickly.
• Research competitors, audiences, keywords and advertising trends.
• Maintain proper campaign naming, structure and reporting for multiple brands/accounts.
• Stay updated with changes and new features across Meta, Google and Microsoft advertising platforms.