Performing Marketing Associate

Digivibrant Techsolutions; Dadri; On-site; INR 300,000 - 520,000; Full time

Job summary

Digivibrant Techsolutions is seeking a hands-on Paid Ads Specialist in Uttar Pradesh to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads. You will monitor performance daily, run A/B tests on ads and landing pages, refine audience targeting, and collaborate with creative, content, and sales teams to improve conversion rates and ROAS.

A learning mindset and strong analytical thinking are essential.

Qualifications

• Basic understanding of paid advertising platforms such as Google Ads, Meta Ads, or LinkedIn Ads.
• Analytical mindset with ability to interpret data and optimize campaigns.
• Strong communication to coordinate with creative, content, and sales teams.

Responsibilities

• Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor campaign performance daily and optimize for CPL, CPA, CTR, and ROAS.
• Assist in audience targeting, segmentation, and retargeting strategies to improve conversions.
• Coordinate with the creative and content team to develop high-converting ad creatives and landing pages.
• Conduct A/B testing on ads, audiences, and landing pages to identify winning combinations.

Skills

Paid ads basics

Analytics & data

Cross-functional collab

Job description

Role & responsibilities:

• Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Monitor campaign performance daily and optimize for key metrics such as CPL, CPA, CTR, and ROAS.
• Assist in audience targeting, segmentation, and retargeting strategies to improve conversion rates.
• Coordinate with the creative and content team to develop high-converting ad creatives, copies, and landing pages.
• Conduct A/B testing on ads, audiences, and landing pages to identify winning combinations.

Preferred candidate profile:

• Basic understanding of paid advertising platforms like Google Ads, Meta Ads, or LinkedIn Ads with a learning mindset.
• Strong analytical thinking with ability to interpret data and optimize campaigns for better performance
• Good communication and coordination skills to work effectively with creative, content, and sales teams