Walk-in | Performance Marketing Executive

Aryu Enterprises; Chennai District; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Real-world campaigns

Platform exposure

Career growth

Performance incentives

Collaborative environment

Job summary

Aryu Enterprises in Chennai is seeking a results-driven digital marketing expert to plan and manage paid campaigns across Google Ads, Meta Ads, Instagram, and other platforms.

You will create campaigns for lead generation, traffic, and sales; monitor metrics like CPL, CPA, ROAS; conduct audience research, A/B tests, and collaborate with content and design teams to optimize creatives.

Qualifications

• Certifications in Google Ads or Meta are a plus.
• Experience with CRM and lead management platforms is advantageous.
• Experience handling multiple campaigns and budgets.

Responsibilities

• Plan and manage paid digital marketing campaigns across Google Ads, Meta Ads, Instagram, and other platforms.
• Create and optimize campaigns for lead generation, website traffic, conversions, and sales.
• Monitor campaign performance, budgets, CPL, CPA, ROAS, CTR, CPC, and conversion rates.
• Conduct audience research and create effective targeting strategies.
• Perform A/B testing for ad creatives, audiences, landing pages, and campaigns.
• Coordinate with content and design teams to develop high-performing ad creatives.
• Analyze campaign data and prepare regular performance reports.

Skills

Google Ads Certification

Meta Certification

CRM experience

Lead management tools

Budget management

Tools

CRM software

Job description

Role & responsibilities

• Plan and manage paid digital marketing campaigns across Google Ads, Meta Ads, Instagram, and other advertising platforms.
• Create and optimize campaigns for lead generation, website traffic, conversions, and sales.
• Monitor campaign performance, budgets, CPL, CPA, ROAS, CTR, CPC, and conversion rates.
• Conduct audience research and create effective targeting strategies.
• Perform A/B testing for ad creatives, audiences, landing pages, and campaigns.
• Coordinate with the content and design teams to develop high-performing ad creatives.
• Analyze campaign data and prepare regular performance reports.

Preferred candidate profile

• Google Ads or Meta certifications are an advantage.
• Experience with CRM and lead management platforms is an added advantage.
• Experience handling multiple campaigns and advertising budgets.

What We Offer

• Opportunity to work on real-world digital marketing campaigns.
• Exposure to multiple advertising platforms and industries.
• Learning and career growth opportunities.
• Performance-based growth opportunities.
• Collaborative and professional work environment.