Walk-in | Performance Marketing

HC Capital Solutions; Gurugram District; On-site; INR 420,000 - 540,000; Full time

Job summary

HC Capital Solutions is seeking a performance marketing specialist to drive growth through paid media across Google, LinkedIn, Instagram, and Facebook. You will design campaigns, track ROI, and optimize spend to maximize CPL efficiency.

You will collaborate with cross-functional teams, analyze campaign data using Google Analytics, and stay ahead of industry trends to maintain competitive advantage in a fast-paced digital environment.

Qualifications

• 1-2 years of experience in performance marketing or related field.
• Strong understanding of CPL models and budget management.
• Experience managing multiple ad platforms (Google/LinkedIn/Instagram/Facebook).

Responsibilities

• Develop and execute performance marketing strategies across Google, LinkedIn, Instagram, and Facebook.
• Manage and optimize paid media campaigns to achieve ROI targets.
• Analyze campaign performance using Google Analytics and provide data-driven insights.
• Collaborate with cross-functional teams to integrate marketing efforts and drive growth.
• Stay up-to-date with industry trends and best practices in performance marketing.

Skills

Performance marketing

Campaign management

Data analysis

ROI optimization

Cross-functional collaboration

Tools

Google Ads

LinkedIn Ads

Instagram Ads

Facebook Ads

Job description

Roles and Responsibilities

• Develop and execute performance marketing strategies across digital channels such as Google Ads, LinkedIn Ads, Instagram Ads, and Facebook Ads.
  
• Manage and optimize paid media campaigns to achieve desired ROI targets.
  
• Analyze campaign performance using tools like Google Analytics and provide data-driven insights for optimization.
  
• Collaborate with cross-functional teams to integrate marketing efforts and drive business growth.
  
• Stay up-to-date with industry trends and best practices in performance marketing.
  

Desired Candidate Profile

• 1-2 years of experience in Performance Marketing or related field (digital campaigns, paid media).
  
• Strong understanding of CPL (Cost Per Lead) models and ability to manage budgets effectively.
  
• Proficiency in managing multiple ad platforms including Google Ads, LinkedIn Ads, Instagram Ads, Facebook Ads.