Performance Marketing Manager

Ktiwa Services; Hyderabad; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Ktiwa Services in Hyderabad, India, is seeking a performance marketing professional to design and implement data-driven campaigns across affiliates, CPL, and paid media. The role focuses on ROI targets and scalable growth, requiring hands-on experience with search and social advertising tools.

You will collaborate with product, creative, and analytics teams to optimize campaigns, stay ahead of industry trends, and deliver measurable results in a fast-paced environment.

Qualifications

• Experience in planning and executing performance marketing campaigns across multiple digital channels.
• Ability to analyze data to optimize spend and maximize ROI.
• Strong understanding of affiliate marketing, CPL, and paid media strategies.

Responsibilities

• Develop and execute performance marketing strategies across affiliate marketing, CPL, digital marketing, advertising campaigns, paid media, pay per click (PPC), and paid marketing channels.
• Manage Google AdWords and Facebook marketing campaigns to achieve desired ROI targets.
• Analyze campaign performance using data analytics tools like Google Analytics to optimize ad spend for better results.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Stay up-to-date with industry trends and best practices in performance marketing.

Skills

Performance marketing

PPC

Campaign optimization

ROI optimization

Tools

Google Analytics

Google Ads

Facebook Ads

AdWords

Job description

Roles and Responsibilities

• Develop and execute performance marketing strategies across affiliate marketing, CPL, digital marketing, advertising campaigns, paid media, pay per click (PPC), and paid marketing channels.
• Manage Google AdWords and Facebook marketing campaigns to achieve desired ROI targets.
• Analyze campaign performance using data analytics tools like Google Analytics to optimize ad spend for better results.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Stay up-to-date with industry trends and best practices in performance marketing.