Walk-in | Marketing Executive

Controls India; Ahmedabad District; On-site; INR 180,000 - 300,000; Full time

Job summary

Controls India in Ahmedabad, Gujarat, invites applications for an Internal Marketing Executive to support sales and business development through office-based marketing, lead generation, and product promotion.

The role requires preparing customer databases, coordinating with sales, arranging product demonstrations, and continuing to sharpen marketing skills while exploring new opportunities.

Qualifications

• Bachelors or Masters degree preferred in electronics/electrical engineering.
• Experience with marketing activities and lead generation is valued.

Responsibilities

• Conduct office-based marketing activities to promote the company's products and solutions.
• Identify potential customers using marketing tools, platforms, and research techniques.
• Develop, maintain, and update a database of prospective customers.
• Contact prospective customers to introduce the company, its products and solutions.
• Generate, qualify, and forward potential customer leads to the sales team.
• Coordinate with the sales team to plan and execute marketing activities and customer engagement initiatives.
• Arrange product demonstrations and coordinate with relevant teams.
• Brainstorm and develop creative ideas to enhance product awareness and support BD.
• Execute assigned marketing plans and undertake individual marketing tasks.
• Maintain records of lead generation activities and customer interactions.

Skills

Communication skills

Presentation skills

Research ability

Lead generation

Customer identification

Coordination skills

Marketing initiative

Education

B.E./B.Tech in Electronics & Communication or Electrical Engineering

Alternative qualifications with relevant product experience

Job description

Job Title: Internal Marketing Executive
Location: Ahmedabad, Gujarat
Department: Sales & Business Development
Role Category: BD / Pre-Sales
Role: Lead Generation / Qualification
Industry: Electrical Equipment, Electronics, Instrumentation & Automation

Job Overview :

To support the company's sales and business development activities through office-based marketing, lead generation, customer database development, product promotion, and coordination with the sales team.

Key Responsibilities :

• Conduct office-based marketing activities to promote the company's products and solutions.
• Identify potential customers using various marketing tools, platforms, and research techniques.
• Develop, maintain, and update a relevant database of prospective customers.
• Contact prospective customers to introduce the company, its products, and its solutions.
• Generate, qualify, and forward potential customer leads to the sales team.
• Coordinate with the sales team to plan and execute marketing activities and customer engagement initiatives.
• Arrange product demonstrations and coordinate with relevant teams to facilitate them.
• Brainstorm and develop creative ideas to enhance product awareness and support business development.
• Execute assigned marketing plans and undertake individual marketing tasks as required.
• Maintain records of lead generation activities, customer interactions, and marketing follow-ups.

Educational Qualifications :

• Bachelor's or Master's degree in Electronics & Communication Engineering or Electrical Engineering is preferred.
• Candidates with other educational qualifications may be considered if they possess relevant experience with the company's product range.

Required Skills & Competencies :

• Good communication and presentation skills.
• Strong research and customer identification skills.
• Ability to generate, identify, and qualify potential customer leads.
• Good coordination and interpersonal skills.
• A proactive approach with a strong interest in marketing and business development.
• Willingness to learn about technical products and effectively communicate their applications to prospective customers.
• A dedicated, enthusiastic, and result-oriented approach to marketing activities.

Ideal Candidate Profile :

The ideal candidate should have a keen interest in technical marketing, lead generation, and customer engagement.

The candidate must be comfortable working from the office, identifying business opportunities, and coordinating closely with the sales team to support the company's growth objectives.