Marketing Executive

Sperton Global AS; Navi Mumbai; On-site; INR 300,000 - 540,000; Full time

Benefits offered by this job

PF/ESIC as per statutory norms

Job summary

Sperton Global AS seeks a Marketing Executive/ Specialist to craft positioning, identify audiences, and develop channel-specific plans. The role involves coordinating marketing programs end-to-end, analyzing market data, and delivering actionable insights for future campaigns.

You will collaborate with email, performance marketing, and web teams to optimize lead nurturing and messaging across touchpoints. The ideal candidate brings 1–3 years in mechanical-engineering marketing, strong

Qualifications

• Fresher’s need not apply; 1–3 years in Sales & Marketing in mechanical engineering preferred.
• Strong written and verbal communication skills with a metrics-driven approach.
• Experience with marketing automation and CRM tools is a plus.
• Proficiency in online marketing and social media strategy required.

Responsibilities

• Develop multichannel marketing campaigns with clear objectives across channels.
• Coordinate end-to-end marketing programs with internal teams.
• Analyze customer insights and market trends to improve campaigns.
• Create analytics reports and present insights for future go-to-market strategies.
• Support lead nurturing and collaboration with email, performance marketing, and web teams.
• Manage content updates, budgets, events, and sales support.

Skills

Marketing plans

Communication

CRM tools

Online marketing

Social media

Lead generation

Presentation skills

Leadership

Travel readiness

Education

BE/B.Tech or Diploma in Mechanical

MBA in Marketing

Bachelor’s in Marketing/Business

Tools

MS Excel

MS Word

PowerPoint

Email communication

Job description

Job Description: Marketing Executive / Specialist / Officer / Coordinator

Role:

• Establish & practice positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Coordinate the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
• Social media marketing tools, market research, strategic thinking & digital marketing.

Responsibilities & duties:

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Required skills:

• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Proficiency with online marketing and social media strategy.
• Proven success in designing interactive applications and networking platforms.
• Established contacts in media.
• Performance marketing.
• Presentation skills.SEO techniques.
• Strategic marketing techniques.
• Product knowledge with innovative sales techniques.
• Relationship building
• Client engagement
• Leadership & team management.
• Willingness to travel CBD Belapur & Nerul.

Educational Qualification:

• BE / B.Tech / Diploma in Mechanical or Any Bachelor’s degree in Marketing, Business or related field with MBA desirable.
• Min. 1-3 years’ experience in similar Sales & Marketing profiles in Mechanical Engineering field.(Fresher’s need not apply please.)
• Tools: Microsoft Excel, Word, PPT, E-mail & written, oral communication.
• Age group: 23 - 35 years
• Gender: Male /Female
• Job location: CBD Belapur &Nerul, Navi Mumbai
• Joining: Immediate / 15 days.
• Salary range: As per qualification, merit & experience. Salary is not a constraint to the deserving candidates as per their merits.
• Perks & Benefits: PF/ESIC available as per statutory norms.