Technical Marketing Engineer

Nextech Electronics Pvt. Ltd.; Bengaluru; On-site; INR 350,000 - 650,000; Full time

Job summary

Nextech Electronics Pvt. Ltd. in Bengaluru seeks a proactive Lead Generation Executive to drive outbound telemarketing, coordinate email and mail campaigns, and respond to online inquiries.

The role involves researching target companies, updating the marketing database, and generating qualified leads for the sales team. You will work with marketing to follow up events, maintain data accuracy, and perform web research to identify new opportunities, balancing inbound and outbound activities in a

Qualifications

• Experience in a telephone-based role, telemarketing or sales environment.
• Excellent telephone skills with ability to build relationships over the phone.
• Strong PC literacy.
• Experience with Outlook for company communication.
• Experience with in-house or proprietary marketing/sales/lead generation databases.
• Proficient in Excel with basic functions (sorting, filtering).
• Experience with internet search to gather data and information.
• Capacity to handle high data volumes with accuracy under tight timelines.
• Excellent attention to detail and methodical work approach.
• Proactive, can work independently or in a team.
• Experience in web research and prospecting topics/events.

Responsibilities

• Initiate first level contact with C-level and other prospects and pitch the ground.
• Prospect for new customers by cold calling.
• Interact with VP or C-level people over the phone to maximize contacts and lead generation.
• Pitch company offerings to prospects in the Indian market.
• Execute qualification calls to targeted accounts to uncover sales opportunities.
• Transition prospects to Manager for further interactions and deal closures.

Skills

Telephone sales

Lead generation

Data entry

PC literacy

Outlook

Excel

Internet research

High data volume

Attention to detail

Independent work

Team collaboration

Web research

Education

Graduate engineer (Electronic)

MBA preferred

Tools

Microsoft Outlook

Microsoft Excel

Marketing databases

CRM databases

Job description

The generation and development of qualified leads for the sales team, primarily handling outboundtelemarketing, coordinating with email and mailing efforts across all saleschannels, but also some inbound call handling in response to online enquiries andother marketing activities.

Working with the prospect database to developprospects into qualified leads,coordinating with sales activities. Liasing with marketing to assist in eventfollow-up and mail campaigns.

Developing and maintaining the requiredknowledge our products to identifycustomer needs and maximize the opportunity.

Accurately recording new information (company,contacts, job titles) into the marketing databases, continuously validating alldata, including current contacts and associated details such as email addresses, within the marketing database with theinput of updates as required.

Undertaking research as required to the identifynew organisations and markets for the team to target.

Required Skills

• Minimum of one year(s)experience of operating in a telephone based role, ideally within in atelemarketing or sales environment.
• Excellent telephone skillscombined with a proven track record of building customer relationshipsover the phone by using a friendly and tenacious approach.
• Strong levels of PC literacy.
• Solid experience in MicrosoftOutlook experience (or equivalent) for general company communication.
• Solid experience in End userexperience of in-house or proprietary marketing/sales/lead generation databases.
• Solid experience in MicrosoftExcel (or another spreadsheetpackage) experience with a good grasp of some basic functions, such assorting information.
• Solid experience in Internetsearching experience to gather relevant data and information.
• Proven capability to workwith high volumes of data within tight timescales whilst maintainingaccuracy.
• Strong attention to detailwith a methodical approach to work.
• Proactive approach to workwith proven ability to work independently when required as well as workingpart of a team.
• Web Research
• Research on relevant topicsand events as assigned
• Tele-Calling for first levelprospecting
• Use search engines toidentify target companies as defined from time to time.

Initiate first level contact with 'C' and otherlevel prospects & pitch the ground.

Prospect for new customers by cold calling

Interact with VP or C level people over thephone. Maximize contacts and leadgeneration.

Pitch company offerings to prospects in IndianMarket

Execute qualification calls to a set of targetedaccounts to uncover opportunities for sales follow up.

Transition prospects to Manager for furtherinteractions and deal closures.

KPIs( Key Performance Indicators)

• Numbernew companies/contacts added
• Quality of marketing data
• Number calls completed
• Number of qualified leads/appointments/conferencecalls

• Experience of running queriesand running reports from databases
• Genuine interest in the salesprocess.
• An awareness andunderstanding of Data Protection issues.
• Previous experience ofworking within a Franchise Distributor .
• No telephone/calling fear
• Excellent lead qualification and leadgeneration skills to discover opportunities for sales follow up.
• Excellent communication skills,both verbal and written.

Qualification

Should be a graduate engineer with any Electronic discipline preferably with MBA