Walk-in | Digital Marketing Manager

Olive Infra Resorts; Nagpur District; On-site; INR 350,000 - 750,000; Full time

Job summary

Olive Infra Resorts in Nagpur seeks a Digital Marketing Executive to plan, execute, and manage campaigns across online platforms. The role focuses on SEO, social media, content creation, paid advertising, and website analytics to improve brand awareness, generate leads, and drive business growth.

The ideal candidate will handle multi-channel campaigns, monitor performance, and optimize ROI, while collaborating with design, sales, and content teams to meet marketing objectives.

Responsibilities

• Plan and execute digital marketing campaigns across multiple online channels
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and YouTube
• Perform SEO activities including keyword research, on-page and off-page SEO
• Manage Google Ads and social media advertising campaigns
• Create engaging content for social media posts, blogs, email campaigns, and websites
• Monitor website traffic, campaign performance, and user engagement using analytics tools
• Develop and execute email marketing campaigns to nurture leads and engagement
• Conduct competitor analysis and identify new opportunities
• Optimize campaigns to improve reach, engagement, conversions and ROI
• Prepare regular performance reports and suggest improvements based on data
• Coordinate with design, sales, and content teams to achieve marketing objectives

Job description

We are looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across various online platforms. The ideal candidate should have knowledge of SEO, social media marketing, content creation, paid advertising, and website analytics to improve brand awareness, generate leads, and drive business growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple online channels.
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Perform Search Engine Optimization (SEO) activities, including keyword research, on-page SEO, and off-page SEO.
• Manage Google Ads and social media advertising campaigns.
• Create engaging content for social media posts, blogs, email campaigns, and websites.
• Monitor website traffic, campaign performance, and user engagement using Google Analytics and other marketing tools.
• Develop and execute email marketing campaigns to nurture leads and improve customer engagement.
• Conduct competitor analysis and identify new digital marketing opportunities.
• Optimize campaigns to improve reach, engagement, conversions, and return on investment (ROI).
• Prepare regular performance reports and suggest improvements based on data.
• Coordinate with the design, sales, and content teams to achieve marketing objectives.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Basic to intermediate knowledge of SEO, SEM, social media marketing, and digital advertising.
• Familiarity with Google Ads, Google Analytics, Google Search Console, and Meta Ads Manager.
• Good written and verbal communication skills.
• Knowledge of content writing, keyword research, and marketing analytics.
• Ability to analyze campaign performance and work with deadlines.
• Creativity, attention to detail, and a willingness to learn new marketing trends.

Preferred Qualifications

• Experience with WordPress or other website management platforms.
• Knowledge of Canva or basic graphic design tools.
• Familiarity with email marketing platforms and CRM tools.
• Google Ads or other relevant digital marketing certifications.

Key Performance Indicators (KPIs)

• Website traffic growth and organic search rankings.
• Social media reach, engagement, and follower growth.
• Number of leads generated and conversion rate.
• Paid advertising performance and cost per lead.
• Email open rates and click-through rates.
• Overall campaign performance and marketing ROI.