Digital Marketing Executive

Objectide; India; On-site; INR 320,000 - 520,000; Full time

Benefits offered by this job

Opportunities for professional dev (co

Job summary

Objectide in India is seeking a creative and data-driven Digital Marketing Executive to execute campaigns across social media, email, and web channels, driving growth and engagement.

You will manage social accounts, create content, analyze performance, and optimize for results. If you are passionate about digital marketing and measurable growth, we want to hear from you.

Qualifications

• 1–2 years of digital marketing experience (internships counted).
• Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent experience.
• Hands-on with social media platforms, GA, and email marketing tools (Mailchimp, HubSpot, Klaviyo).
• Strong writing and editing skills with a clear brand voice.
• Analytical mindset with ability to derive actionable insights from data.
• Creative thinker with ability to generate fresh content ideas.
• Strong organization and multitasking capabilities.
• Team player who can collaborate with designers, sales, and external partners.

Responsibilities

• Manage and grow brand presence across social media platforms (LinkedIn, Instagram, Facebook, X, TikTok).
• Create, schedule, and publish engaging content aligned with brand guidelines.
• Monitor social channels and respond to comments, messages, and mentions.
• Write copy for social media, email newsletters, website pages, and blog posts.
• Collaborate with designers to create visual assets for campaigns.
• Develop and maintain content calendars for consistent brand messaging.
• Optimize content for SEO using keyword research and on-page best practices.
• Build and execute email marketing campaigns (newsletters, promotions, nurture sequences).
• Segment email lists and personalize messaging for different audiences.
• A/B test subject lines, content, and send times to improve performance.
• Assist in setting up and managing paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor ad budgets, bid strategies, and campaign performance.
• Conduct keyword research and write ad copy for paid campaigns.
• Track and analyze website traffic and campaign performance using GA4.
• Prepare weekly and monthly reports on digital marketing KPIs.
• Identify trends and opportunities for optimization and improved conversion rates.
• Monitor site health, page speed, and mobile responsiveness.
• Support link-building and off-page SEO efforts.

Skills

Social media management

Content creation

Copywriting

Analytics

Brand voice

Time management

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Mailchimp

HubSpot

Klaviyo

Job description

We are seeking a creative and data-driven Digital Marketing Executive to join our marketing team. In this role, you will be responsible for executing digital marketing campaigns across multiple channels, growing our online presence, and driving engagement with our target audience.

You will be the hands-on executor of our digital strategy- from managing social media accounts and creating content to analyzing campaign performance and optimizing for results. If you are passionate about all things digital and love seeing your work translate into measurable growth, we want to hear from you.

Key Responsibilities

• Manage and grow brand presence across social media platforms (LinkedIn, Instagram, Facebook, X, TikTok)
• Create, schedule, and publish engaging content aligned with brand guidelines
• Monitor social channels and respond to comments, messages, and mentions
• Write compelling copy for social media, email newsletters, website pages, and blog posts
• Collaborate with designers to create visual assets for campaigns
• Develop and maintain content calendars for consistent brand messaging
• Optimize content for SEO using keyword research and on-page best practices
• Build and execute email marketing campaigns (newsletters, promotions, nurture sequences)
• Segment email lists and personalize messaging for different audiences
• A/B test subject lines, content, and send times to improve performance
• Assist in setting up and managing paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads
• Monitor ad budgets, bid strategies, and campaign performance
• Conduct keyword research and write ad copy for paid campaigns
• Track and analyze website traffic and campaign performance using Google Analytics (GA4)
• Prepare weekly and monthly reports on digital marketing KPIs
• Identify trends and opportunities for optimization and improved conversion rates
• Conduct keyword research and implement on-page SEO best practices
• Monitor site health, page speed, and mobile responsiveness
• Support link-building and off-page SEO efforts

Requirements & Qualifications

• Experience: 1-2 years of experience in digital marketing (internships and freelance work count)
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• Digital Tools: Hands-on experience with social media platforms, Google Analytics, and email marketing tools (Mailchimp, HubSpot, Klaviyo, etc.)
• Copywriting: Strong writing and editing skills with an eye for detail and brand voice
• Analytical Skills: Comfortable working with data and drawing actionable insights from metrics
• Creativity: Ability to generate fresh content ideas and think outside the box
• Organization: Strong time-management skills and the ability to juggle multiple projects and deadlines
• Team Player: Comfortable collaborating with designers, sales teams, and external partners

Preferred Skills (Nice to Have)

• Google Ads and/or Google Analytics certifications
• Experience with paid social advertising (Meta Business Manager, LinkedIn Campaign Manager)
• Familiarity with SEO tools (SEMrush, Ahrefs, Moz)
• Basic graphic design skills (Canva, Adobe Photoshop/Illustrator)
• Experience with marketing automation platforms (HubSpot, Marketo)
• Knowledge of HTML/CSS basics for email and web edits

Key Performance Indicators (KPIs)

• Website traffic growth (organic and paid)
• Social media engagement rate and follower growth
• Email open rates and click-through rates
• Lead generation volume and cost per lead
• Conversion rate and ROI on paid campaigns
• SEO keyword rankings and organic visibility

What We Offer

• Opportunities for professional development (courses, certifications, conferences)