Walk-in | Digital Marketing Executive

Sai Infosys; Madurai District; On-site; INR 250,000 - 400,000; Full time

Job summary

SAI INFOSYS is seeking a creative Digital Marketing Executive to drive online visibility and lead generation. The role requires expertise in SEO, Google Ads, Meta Ads, content marketing, and analytics to grow brand presence and generate measurable business outcomes.

The candidate will independently plan and execute campaigns, manage online advertising budgets, and support sales with qualified leads and product promotions.

Qualifications

• Proven track record in building and executing integrated digital marketing strategies.
• Strong knowledge of SEO, SEM, and paid advertising across Google and social media.
• Experience in lead generation, content marketing, and analytics.
• Ability to create engaging content and campaigns for multiple platforms.
• Excellent communication, creativity, and data-driven decision making.

Responsibilities

• Develop and execute SEO strategies to improve organic rankings and visibility.
• Plan and optimize Google Ads and Meta Ads campaigns for lead generation.
• Manage social media marketing and brand promotion across platforms.
• Generate high quality leads and coordinate with sales for conversions.
• Create engaging content and promotional materials for campaigns.
• Improve website content, landing pages, and on-site optimization.
• Optimize Google Business Profile and local marketing efforts.
• Track performance with analytics dashboards and report regularly.

Skills

SEO

SEM / PPC

Google Ads

Meta Ads

Social Media Marketing

Content Marketing

Lead Generation

Analytics

Campaign Management

Landing Page Optimization

Communication

Canva

Video Editing Tools

Tools

Google Analytics

Google Search Console

Canva

Video Editing Tools

Job description

SAI INFOSYS is looking for a creative, skilled, and result-oriented Digital Marketing Executive with strong knowledge of Search Engine Optimization (SEO), Social Media Marketing, Google Ads, Meta Ads, content marketing, and online lead generation.

The candidate will be responsible for developing and executing effective digital marketing strategies to increase brand visibility, improve website rankings, generate quality business leads, attract potential customers, and contribute to the overall growth of the company.

We are looking for a professional who can independently manage digital marketing campaigns, promote our software products and IT services, analyze marketing performance, and convert online marketing opportunities into measurable business results.

Key Roles & Responsibilities:

1. Search Engine Optimization (SEO)

• Develop and implement effective SEO strategies to improve website visibility and organic search rankings.
• Perform keyword research, competitor analysis, and search trend analysis.
• Manage On-Page, Off-Page, Technical SEO, and Local SEO activities.
• Optimize website content, meta titles, descriptions, headings, and internal links.
• Improve website performance, search visibility, and organic traffic.
• Monitor SEO performance using Google Search Console and Google Analytics.
• Identify opportunities to rank for business-related keywords and attract potential customers.

2. Google Ads & Paid Advertising

• Plan, create, manage, and optimize Google Ads campaigns.
• Generate qualified business enquiries through targeted search advertising.
• Conduct keyword research and audience targeting for paid campaigns.
• Monitor advertising budgets, Cost Per Lead (CPL), conversion rates, and Return on Ad Spend (ROAS).
• Improve campaign performance through continuous testing and optimization.
• Prepare regular advertising performance reports.

3. Social Media Marketing & Brand Promotion

• Manage the company's LinkedIn, Facebook, Instagram, and other relevant social media platforms.
• Develop creative strategies to increase brand awareness, engagement, and followers.
• Create and publish promotional posts, reels, videos, and marketing campaigns.
• Promote software products, Tally solutions, GST-related services, and customized IT solutions.
• Plan monthly social media content calendars.
• Monitor engagement, enquiries, and social media campaign performance.

4. Lead Generation & Business Development

• Generate high-quality business leads through SEO, Google Ads, social media, and digital campaigns.
• Identify potential customers and target audiences for the company's products and services.
• Develop marketing strategies to increase enquiries, product demonstrations, and confirmed business orders.
• Coordinate with telecalling and business development teams to convert marketing leads into customers.
• Track leads, follow-ups, and conversion performance.
• Continuously identify new opportunities for customer acquisition and business expansion.

5. Content Marketing & Creative Development

• Create engaging marketing content for websites, social media, advertisements, and promotional campaigns.
• Prepare product descriptions, promotional captions, blog content, and marketing materials.
• Coordinate the creation of posters, banners, promotional videos, and reels.
• Develop clear and attractive content that effectively explains software products and their business benefits.
• Maintain consistent company branding across digital platforms.

6. Website Marketing & Optimization

• Manage and update website marketing content.
• Improve landing pages to increase customer enquiries and lead conversions.
• Ensure website content is SEO-friendly and professionally presented.
• Monitor website traffic, user engagement, and conversion performance.
• Coordinate with the development team for website improvements and technical SEO requirements.

7. Google Business Profile & Local Marketing

• Optimize and manage the company's Google Business Profile.
• Improve local search visibility and customer discovery.
• Maintain accurate business information, services, photos, and updates.
• Develop location-based marketing strategies to attract nearby businesses.
• Monitor customer reviews and coordinate professional responses.

8. Analytics, Reporting & Performance Monitoring

• Track website traffic, search rankings, campaign performance, and lead generation.
• Use Google Analytics, Google Search Console, and advertising dashboards.
• Prepare daily, weekly, and monthly digital marketing reports.
• Analyze campaign performance and recommend improvements.
• Monitor marketing expenses and optimize campaigns for better results.

Required Skills

• Strong knowledge of SEO, SEM, and digital marketing strategies.
• Hands-on experience with Google Ads and Meta Ads.
• Good understanding of On-Page, Off-Page, Technical SEO, and Local SEO.
• Experience in social media marketing and content creation.
• Strong knowledge of Google Analytics and Google Search Console.
• Ability to generate quality leads and improve customer acquisition.
• Basic understanding of website optimization and landing pages.
• Familiarity with Canva, video editing tools, and digital marketing platforms.
• Excellent communication, creativity, analytical thinking, and problem-solving skills.
• Ability to independently plan and execute marketing campaigns.
• Result-oriented mindset with a strong focus on business growth.
• Location: Madurai Candidates Only.

Key Performance Expectations:

The selected candidate will be expected to:

• Improve the company's online visibility and Google search rankings.
• Generate consistent, qualified business leads.
• Increase brand awareness across digital platforms.
• Promote software products and IT services effectively.
• Improve website traffic and customer enquiry conversions.
• Manage advertising budgets efficiently.
• Support the sales team in acquiring new customers and generating business orders.
• Contribute directly to the company's revenue growth and market expansion.

Ideal Candidate :

We are looking for a creative digital marketing professional, skilled SEO specialist, effective campaign manager, and result-driven lead generation expert who can strengthen the online presence of SAI INFOSYS and transform digital marketing activities into real business opportunities.