Digital Marketing Executive

Dpay Consultancy

Karaikal District

On-site

INR 420,000 - 640,000

Full time

9 days ago

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Job summary

DPAY CONSULTANCY SERVICES PRIVATE LIMITED is seeking a Digital Marketing Executive with 2+ years of hands-on experience in planning, executing, and optimizing digital campaigns across SEO, Google Ads, Meta Ads, and social media.

You will manage campaigns, analyze performance, generate leads, and collaborate with teams to improve content and conversions. Tamil-speaking candidates preferred.

Qualifications

2+ years of hands-on digital marketing experience.
Strong experience in SEO, PPC, social media, and analytics.
Good communication and content-writing skills.

Responsibilities

Develop and execute digital marketing strategies to improve brand visibility and lead generation.
Plan, set up, monitor, and optimize Google Ads campaigns.
Perform SEO activities: keyword research, on-page/off-page, technical SEO.

Skills

SEO

Google Ads

Meta Ads

Social Media Marketing

Analytics

Content Marketing

Lead Generation

Tools

Google Search Console

GA4

Keyword Planner

Google Trends

SEMrush

Ahrefs

Screaming Frog

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

WordPress

CMS

Excel

Google Sheets

Canva

CapCut

ChatGPT

Gemini

Job description

Digital Marketing Executive

Company: DPAY CONSULTANCY SERVICES PRIVATE LIMITED

Location: Karaikal

Experience: 2+ Years

Employment Type: Full-Time

Preference: Tamil-speaking candidate

About the Role

DPAY CONSULTANCY SERVICES PRIVATE LIMITED is looking for a Digital Marketing Executive with 2+ years of hands-on experience in planning, executing, and optimizing digital marketing campaigns.

The ideal candidate should have practical experience in SEO, Google Ads, Meta Ads, Social Media Marketing, Analytics, Content Marketing, and Lead Generation.

Key Responsibilities

Develop and execute digital marketing strategies to improve brand visibility, website traffic, engagement, and lead generation.
Plan, set up, monitor, and optimize Google Ads/PPC campaigns.
Perform SEO activities, including keyword research, on-page SEO, off-page SEO, technical SEO, and competitor analysis.
Manage social media platforms including LinkedIn, Instagram, Facebook, and YouTube.
Create and manage Meta Ads campaigns for lead generation and conversions.
Monitor and analyze website and campaign performance.
Track key metrics such as CTR, CPC, CPM, CPL, conversions, and ROAS.
Create SEO-friendly content for websites, blogs, landing pages, and social media.
Conduct competitor and market research.
Prepare regular digital marketing performance reports.
Work with internal teams to improve lead quality and conversion.
Stay updated with the latest digital marketing trends, SEO updates, advertising platforms, and AI technologies.

Required Hands-On Tools

SEO & Analytics

Google Search Console (GSC)
Google Analytics 4 (GA4)
Google Keyword Planner
Google Trends
SEMrush / Ahrefs
Screaming Frog or similar SEO tools

Paid Advertising

Google Ads
Meta Ads Manager
LinkedIn Campaign Manager

Social Media

LinkedIn
Instagram
Facebook
YouTube
Meta Business Suite

Reporting & Productivity

Looker Studio
Microsoft Excel / Google Sheets

Content & Creative

Canva
Basic SEO copywriting
CapCut or similar video-editing tools
ChatGPT / Gemini or other AI tools

Candidate Requirements

Minimum 2 years of professional experience in Digital Marketing.
Strong hands-on experience in SEO, Google Ads, Meta Ads, Social Media Marketing, and Google Analytics.
Good understanding of SEO and digital advertising best practices.
Experience in lead generation and conversion optimization.
Ability to analyze campaign data and make data-driven decisions.
Good communication and content-writing skills.
Ability to independently manage digital marketing activities from planning to reporting.

Good to Have