Digital Marketing / SEO Executive

WeblineIndia; India; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

5-days working

On-site international work oppurtunies

Creative freedom to work

Work-life balance

Festive Holidays

Monetary incentives

Sponsored learning & certification

Job summary

WeblineIndia in India is seeking an experienced Digital Marketing Specialist to plan and execute integrated campaigns for global clients. You will drive awareness, engagement and enquiries, working closely with the Digital Head and Sales to align strategies with business objectives.

The role emphasizes SEO, PPC, content optimization and lead generation across Google Ads, LinkedIn, Bing, and social channels. Strong English communication and analytics skills are essential.

Qualifications

• 4+ years of Digital Marketing / SEO experience in IT/software services for US/European markets.
• Marketing specialization in academics with strong English communication.
• Proven track record in SEO, PPC, and lead generation for software services.
• Experience with analytics tools and reporting on KPI/ROI.
• Knowledge of software development services and related tech stacks.

Responsibilities

• Create and execute digital marketing campaigns to generate awareness, engagement and enquiries.
• Lead generation is the primary deliverable with ongoing optimization of strategies.
• Develop and optimize SEO, content, and link-building to improve rankings.
• Manage paid campaigns across Google Ads, LinkedIn, Bing and social channels.
• Collaborate with Digital Head and Sales to align marketing with objectives.
• Monitor performance with ROI/KPIs and report insights regularly.

Skills

Digital Marketing

SEO

PPC

Lead generation

Analytics

Education

Marketing specialization

Tools

Google Analytics

Google Search Console

Google Ads

LinkedIn Ads

Bing Ads

Job description

We’re WeblineIndia ! A global software development, consulting and outsourcing company helping businesses build smarter, faster and scalable digital products since 1999. With 26+ years in the industry, 3500+ successful deliveries and clients across 25+ countries, we’ve earned a reputation for reliability and results.

AI + HI (Artificial + Human Intelligence). We combine deep technical expertise with human-driven thinking to craft software that doesn’t just work but wins. Whether it’s AI automation, custom development, mobile apps or cloud solutions, our 165+ professionals bring skills, precision and creativity to every build.

We’re ISO 9001 and ISO 27001 certified. So quality and security aren’t buzzwords here, they’re a standard practice. And with our proven RelySore model that helps clients save up to 50% on costs while boosting ROI, we keep global businesses ahead of the curve.

If you’re looking for a place that values skill over titles, speed over hierarchy and outcomes over excuses — this is where you’ll feel at home.

Because here’s the thing: We Grow, When You Grow.

Job Description

• Create plan, strategy and execute integrated digital marketing campaigns for our brand and drive initiatives to generate awareness, engagement, consideration and generate enquiries.
  
• Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights, competition data and identifying future trends.
  
• Primary deliverable is Lead Generation.
  
• Develop, execute, monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines.
  
• Optimize website copy, landing pages, articles, blogs, portfolio, etc. for search engine marketing.
  
• Perform ongoing keyword discovery, expansion and optimization to rank higher in organic searches.
  
• Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly.
  
• Regularly monitor, optimize, generate leads via various Paid Ads marketing using Google Ads, LinkedIn Ads, Bing Ads, etc..
  
• Plan, build, execute, monitor and optimize the brand presence on various social media channels like LinkedIn, Twitter, Facebook etc.
  
• Collaborate with designers to create a great online experience.
  
• Expand our content library to include other formats including video, infographics, webinars, podcasts, calculators, and tools.
  
• Improve conversion rate from search results to website visitors.
  

Requirements

Who Should Apply?

• You have a minimum 4+ years of Digital Marketing / SEO experience in IT / Software Development Services industry for US and/or European market for a software company.
  
• You have completed your academics with Marketing specialization.
  
• You have excellent written and verbal communication skills in English.
  
• You have extensive experience in SEO, PPC, Organic rankings, Organic search optimization, lead generation for Software Development Services.
  
• You have a good understanding of various software development services and programming languages like Java, Dot Net, Mobile, Python, etc..
  
• You have extensive experience in understanding all the metrics and understanding various report parameters in Google Analytics, Google Search Console, etc.
  
• You have strong knowledge of various ranking factors and search engine algorithms.
  
• You have experience in building, monitoring, optimizing, etc. various Ad campaigns in Google Ads, LinkedIn Ads.
  
• You are willing to go extra-mile and hustle to achieve marketing goals.
  
• You have excellent attention-to-detail ability and presentation skills.
  
• You do not have any timing constraints.
  

What is in for you?

At WeblineIndia, in addition to competitive salary, we also provide an extensive benefits package which includes,

• 5-days working.
  
• On-site international work opportunities.
  
• Creative freedom to work.
  
• Work-life balance.
  
• Festive Holidays.
  
• Monetary incentives.
  
• Sponsored learning & certification programs.