Sr. Digital Marketing Executive

Point Perfect Transcription Services India Pvt LTD; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading digital marketing agency is seeking a Senior Digital Marketing Executive in Coimbatore. The ideal candidate has over 4 years of experience in digital marketing, particularly in generating qualified leads for service industries. Key responsibilities include managing Google and Meta Ads, optimizing campaigns for conversion, and leveraging AI marketing tools. Proficiency in SEO and a strong track record of performance metrics will be essential. The role offers full-time employment in a dynamic work environment.

Qualifications

• 4+ years of experience in digital marketing with a focus on B2B lead generation.
• Proven track record of generating 100+ qualified leads per month.
• Certification in Google Ads, Meta Ads, HubSpot, or LinkedIn Marketing preferred.

Responsibilities

• Plan and execute lead generation strategies achieving 100+ enquiries monthly.
• Build and manage targeted ad campaigns across Google, Meta, and LinkedIn.
• Develop SEO strategies for improved visibility across target regions.
• Utilize AI tools for campaign optimization and lead nurturing.
• Monitor performance metrics and present reports to management.

Skills

Google Ads expertise

Meta Ads expertise

LinkedIn Ads expertise

SEO proficiency

AI marketing tools experience

Analytics and optimization skills

Lead generation strategy

Industry knowledge in service sectors

Education

Bachelor’s or Master’s degree in Marketing or related field

Tools

Google Analytics

HubSpot

Salesforce Einstein

Job description

Job Title: Senior Digital Marketing Executive
Location: Coimbatore
Experience Required: 4 – 8 years
Employment Type: Full-time

About the Role

We are seeking a results-oriented Digital Marketer who has proven experience in generating 100+ qualified enquiries per month in the service industry across international markets (US, UK, Australia, Canada, etc.). The ideal candidate must be strong in SEO, Google & Meta Ads, LinkedIn marketing, and AI-based marketing tools to drive scalable and automated lead generation.

Key Responsibilities

• Lead Generation & Growth
  • Plan and execute strategies to deliver a minimum of 100 qualified enquiries per month for service-based brands (janitorial, plumbing, security, software, etc.).
  • Build and manage paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn with strong conversion focus.
  • Optimize campaigns based on CPL (Cost-Per-Lead), conversion rates, and ROI metrics.
• Search Engine Optimization (SEO)
  • Develop and implement effective on-page and off-page SEO strategies to improve visibility in target geographies.
  • Research and track top international keywords relevant to service industries.
  • Coordinate with content teams to align blogs, landing pages, and backlinking plans for lead generation.
• AI-Driven Marketing & Automation
  • Use AI marketing platforms such as Jasper, SurferSEO, ChatGPT, HubSpot AI, Salesforce Einstein, or similar for campaign optimization, predictive lead scoring, and personalized outreach.
  • Automate lead nurturing, email workflows, and audience targeting using AI-powered CRM and ad tools.
  • Continuously experiment with new AI tools to scale enquiries without manual dependency.
• Performance Tracking & Reporting
  • Monitor daily and weekly lead metrics, ad performance, SEO traffic, and conversion analytics.
  • Present reports to management with insights and improvement plans.
  • Manage budgets efficiently to maintain profitability and growth.

Key Skills Required

• Digital Advertising Expertise: Proven mastery of Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads.
• SEO Proficiency: In-depth knowledge of keyword research, backlinking, and technical SEO.
• AI Marketing Tools: Hands‑on experience with AI automation tools like Jasper, ChatGPT, SurferSEO, HubSpot AI, ClickUp AI, Apollo.io, or similar.
• Analytics & Optimization: Advanced use of Google Analytics, Tag Manager, Data Studio, and Conversion Tracking.
• Lead Generation Strategy: Experience creating funnels that convert international audiences into paying clients.
• Industry Knowledge: Exposure to B2B or service-oriented sectors such as janitorial, facility management, security, plumbing, or software services.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Digital Media, or related field.
• Minimum 4 years of experience in digital marketing and B2B lead generation.
• Demonstrated track record of generating 100+ qualified leads per month in international markets.
• Certification in Google Ads / Meta Ads / HubSpot / LinkedIn Marketing (preferred).