Company: 1GB Techno Solutions Pvt. Ltd. Designation: Vice President Sales (VP Sales) Industry: Consumer Electronics / B2B E-commerce Experience: 10+ Years Location: Gurugram, Haryana Employment Type: Full-Time
Position Overview
We are looking for an experienced and result-oriented VP Sales to lead and scale the B2B sales function for our mobile and consumer electronics business.
The candidate will be responsible for developing and executing the sales strategy, driving revenue and profitability, expanding the customer and dealer network, managing key B2B accounts, and building a high-performing sales team.
The ideal candidate should have strong experience in B2B sales within the smartphone, consumer electronics, distribution, or e-commerce industry, with a proven ability to acquire customers, develop channel partnerships, and achieve aggressive sales targets.
Key Responsibilities
1. Sales Strategy & Business Growth
- Develop and execute the overall B2B sales strategy in alignment with company business objectives.
- Drive revenue growth, customer acquisition, market expansion, and profitability.
- Identify new business opportunities across mobile phones, accessories, consumer electronics, and related categories.
- Develop strategies for entering new markets, cities, territories, and customer segments.
- Monitor market trends, competitor activities, pricing, and customer requirements.
- Prepare annual, quarterly and monthly sales plans and ensure achievement of targets.
2. B2B Sales & Business Development
- Drive B2B sales of smartphones, accessories, and consumer electronic products.
- Develop and maintain relationships with distributors, dealers, retailers, resellers, corporate buyers, and institutional customers.
- Generate new business through direct sales, channel development, partnerships, and key-account acquisition.
- Identify and onboard new dealers, distributors, and B2B customers.
- Manage the complete sales cycle from lead generation and negotiation to order closure and payment collection.
- Build long-term relationships with high-value customers and strategic accounts.
3. Channel & Distribution Management
- Develop and strengthen the company's dealer and distributor network.
- Establish channel sales strategies, schemes, incentives, and business plans.
- Monitor distributor performance, inventory movement, sales volumes, and market coverage.
- Work closely with channel partners to improve product visibility and sales penetration.
- Resolve channel conflicts and commercial issues effectively.
- Expand the company's presence across targeted geographical markets.
4. Team Leadership & Performance Management
- Build, lead, mentor, and manage the sales team.
- Set individual and team sales targets and monitor performance.
- Conduct regular sales reviews and provide coaching to team members.
- Develop sales processes, KPIs, incentive structures, and performance dashboards.
- Ensure accountability and achievement of assigned revenue targets.
- Support recruitment and development of sales professionals as the business expands.
5. Key Account Management
- Develop strong relationships with strategic B2B customers and large accounts.
- Negotiate pricing, commercial terms, credit terms, contracts, and business agreements.
- Ensure high customer retention and repeat business.
- Identify opportunities for upselling and cross-selling.
- Handle escalations and ensure timely resolution of customer concerns.
6. Revenue, Margin & Collections
- Take ownership of sales revenue and profitability targets.
- Monitor gross margins, discounts, schemes, and commercial profitability.
- Ensure effective control over sales discounts and pricing.
- Work closely with the Finance team to monitor outstanding payments and collections.
- Minimize overdue receivables and ensure adherence to approved credit limits.
7. Market & Competitor Analysis
- Conduct regular analysis of mobile and consumer electronics markets.
- Track competitor pricing, products, offers, distribution strategies, and market movements.
- Provide management with insights on market opportunities and business risks.
- Recommend new products, categories, and customer segments based on market demand.
8. Cross-Functional Coordination
- Coordinate with Product, Procurement, Finance, Operations, Logistics, Marketing, and Customer Support teams.
- Ensure product availability according to sales requirements.
- Coordinate order fulfillment and delivery timelines.
- Provide sales forecasts to the procurement and operations teams.
- Work with management on new product launches and promotional initiatives.
9. MIS & Reporting
- Prepare and present regular sales reports to senior management.
- Track sales achievement against targets.
- Monitor:
- Revenue
- Gross margin
- New customer acquisition
- Dealer/distributor onboarding
- Order pipeline
- Conversion rate
- Repeat business
- Collection/outstanding
- Territory-wise performance
- Product/category-wise sales
- Provide accurate sales forecasts and business updates.
Required Skills & Competencies
- Strong B2B Sales & Business Development experience.
- Experience in smartphones, consumer electronics, distribution, or B2B e-commerce.
- Strong understanding of dealer/distributor/channel sales.
- Excellent negotiation and commercial skills.
- Strong customer acquisition and relationship-management skills.
- Proven team-management and leadership abilities.
- Strong analytical and decision-making skills.
- Good understanding of sales forecasting, pipeline management, and MIS.
- Ability to work in a target-driven environment.
- Excellent communication, presentation, and interpersonal skills.
- Strong commercial and business acumen.
Qualification
Education: MBA/PGDM in Sales & Marketing, Business Management, or a related field preferred.
Graduates with strong relevant experience in B2B sales may also be considered.
Experience
- 10+ years of relevant experience in B2B sales/business development.
- Experience in the smartphone, consumer electronics, telecom, distribution, or B2B e-commerce industry preferred.
- Candidates with experience handling dealer/distributor networks and large B2B accounts will be preferred.
- Experience managing a sales team and achieving significant revenue targets is desirable.
Key Performance Indicators (KPIs)
- Achievement of monthly/quarterly/annual sales targets
- Revenue and gross-margin growth
- New B2B customer acquisition
- Dealer/distributor network expansion
- Customer retention and repeat business
- Sales pipeline growth and conversion
- Territory expansion
- Collection efficiency
- Team productivity and target achievement
- Overall sales profitability
Preferred Candidate Profile
The ideal candidate should be a strong B2B sales leader with hands-on experience in the Smart Phone/electronics ecosystem, capable of developing new markets, acquiring large customers, building channel partnerships, and leading a sales team toward aggressive revenue targets.
Key Search Keywords
B2B Sales | Mobile Sales | Smartphone Sales | Consumer Electronics | Channel Sales | Distributor Sales | Dealer Network | B2B E-commerce | Business Development | Key Account Management | Sales Leadership | Revenue Growth