Business Development Executive

Grasim Industries; Bengaluru; On-site; INR 1,100,000 - 1,600,000; Full time

Job summary

Grasim Industries is seeking a seasoned Business Development Executive Inside Sales to drive end-to-end revenue growth for B2B customers from Bengaluru. The role targets new acquisitions, farms existing accounts, and supports Field Sales to convert leads and close transactions.

You will manage the customer lifecycle through hunting, onboarding, first order, farming, cross-sell and retention, while coordinating with Operations and CX to ensure smooth fulfillment and repeat business.

Qualifications

• 34+ years of experience in B2B Inside Sales, Telesales, Business Development or Account Management.
• Experience in building materials, construction, B2B marketplace or allied-sector preferred.
• Strong hunting and farming capabilities with proven closing skills.
• Excellent communication, negotiation and relationship-management skills.
• Strong CRM, data orientation and follow-up discipline.

Responsibilities

• Identify and target high-potential B2B customers through outbound calling, WhatsApp, digital channels, databases and referrals.
• Qualify prospects, engage decision-makers and convert leads into customers.
• Own the inside-sales funnel from prospecting qualification onboarding first transaction.
• Achieve assigned targets for new customer acquisition, conversion and GMV.
• Grow customers through repeat orders, cross-sell, upsell and category expansion.
• Support Field Sales teams in customer acquisition via inside-sales interventions.
• Ensure timely handover, follow-up and closure tracking between Growth Hub and Field Sales.
• Maintain clear ownership and avoid duplication of customer engagement.
• Coordinate with Operations, Logistics and CX for smooth orders.
• Maintain CRM data and track pipeline, conversions and active customers.

Skills

Hunting

Farming

Inside sales

Telesales

Account management

CRM & data orientation

Communication & negotiation

Education

Bachelor's degree

MBA preferred

Tools

CRM software

Job description

Business Development Executive Inside Sales

Function: Sales Growth Hub

Location: Bangalore Office-based

Experience: 34+ years in B2B Inside Sales / Telesales / Account Management

Role Purpose

Drive end-to-end revenue growth through inside sales by acquiring new B2B customers, growing customers acquired by the executive, and supporting the Field Sales team in customer acquisition.

The role will own the customer lifecycle through Hunting Onboarding First Order Farming Cross-sell Retention GMV Growth, while providing inside-sales support to Field Sales for identified acquisition opportunities.

Key Responsibilities

1. New Customer Acquisition Hunting

• Identify and target high-potential B2B customers through outbound calling, WhatsApp, digital channels, databases and referrals.
• Qualify prospects, engage decision-makers and convert leads into customers.
• Own the inside-sales funnel from prospecting qualification onboarding first transaction.
• Achieve assigned targets for new customer acquisition, conversion and GMV.

2. Account Growth

• Own customers acquired by the executive and drive repeat business and higher GMV.
• Increase wallet share through cross-sell, upsell and category expansion.
• Drive repeat orders, transaction frequency and AOV through structured calling and digital engagement.
• Build strong customer relationships and proactively manage churn and inactive accounts.

3. Field Sales Acquisition Support ~20%

• Support Field Sales teams in customer acquisition through inside-sales interventions.
• Work on leads/prospects identified by Field Sales through calling, qualification, follow-ups and appointment coordination.
• Support Field Sales in converting high-potential prospects into active customers.
• Ensure timely handover, follow-up and closure tracking between Growth Hub and Field Sales.
• Maintain clear ownership and avoid duplication of customer engagement.

4. Order & Customer Management

• Support customers on product, pricing, availability, orders and fulfilment.
• Coordinate with Category, Operations, Logistics, Finance and CX teams for smooth order execution.
• Resolve customer queries and follow up on receivables where required.

5. CRM & Performance Management

• Maintain accurate customer, lead, enquiry and order data in CRM.
• Track pipeline, conversions, active customers, repeat business and account growth.
• Use data and customer insights to prioritise high-potential prospects and accounts.

Key KPIs

• New Customers Acquired
• Lead-to-Customer Conversion
• GMV / Revenue
• First & Repeat Orders
• Active Customers
• Wallet Share / Cross-sell
• Customer Retention
• Field Sales Acquisition Support & Conversion
• Calls, Connects & Conversion
• Sales Pipeline

Qualifications & Skills

• Bachelor's degree; MBA preferred.
• 34+ years of experience in B2B Inside Sales, Telesales, Business Development or Account Management.
• Building materials, construction, B2B marketplace or allied-sector experience preferred.
• Strong hunting and farming capabilities with proven closing skills.
• Excellent communication, negotiation and relationship-management skills.
• Strong CRM, data orientation and follow-up discipline.