Vice President Influencer Marketing

Whizz HR; Mumbai; On-site; INR 6,000,000 - 10,000,000; Full time

Job summary

Whizz HR Pvt. Ltd. invites a visionary Vice President – Influencer Marketing to lead and scale our influencer strategy across brands and markets in India.

You will build a robust creator ecosystem, drive engagement, and deliver measurable business growth through creator partnerships, celebrity collaborations and social-first campaigns. The role requires strategic leadership, budget ownership, and the ability to align influencer initiatives with overall brand and digital strategies.

Qualifications

• 15-20+ years of marketing and influencer marketing experience.
• Proven leadership in building and scaling influencer functions.
• Deep understanding of Indian creator economy and platforms.
• Experience managing large campaigns and celebrity partnerships.
• Strong budget stewardship and business impact.

Responsibilities

• Define and execute the long-term influencer marketing vision aligned with brand objectives.
• Build and manage influencer partnerships, creators, and talent networks.
• Lead cross-functional collaboration with brand, digital, content, and PR teams.
• Set budgets, KPIs, and measurement frameworks for campaigns.
• Oversee large-scale, integrated influencer campaigns across brands.
• Drive innovation in creator-led storytelling and social-first campaigns.
• Mitigate risks and manage brand reputation in influencer activities.
• Mentor and grow a high-performing influencer marketing team.

Skills

Influencer Marketing

Strategic Leadership

Budget Management

Partnerships

Campaign Management

Job description

Designation: Vice President - Influencer Marketing

Department: Marketing / Brand & Communications

Reporting To: Chief Marketing Officer / Chief Growth Officer

Experience: 10+ years

Role Overview

We are seeking a visionary and results-driven Vice President – Influencer Marketing to lead and scale the organization's influencer marketing strategy across brands, categories and markets.

The role will be responsible for building a high-impact influencer ecosystem, driving brand affinity, consumer engagement, cultural relevance and measurable business growth through creator partnerships, celebrity collaborations, social-first campaigns and advocacy-led initiatives.

The individual will own the overall influencer marketing vision, strategy, budgets, execution and performance, while establishing influencer marketing as a key pillar of the organization's integrated marketing and business growth strategy.

Key Responsibilities

1. Strategic Leadership

• Develop and lead the overall influencer marketing vision and long-term strategy aligned with business and brand objectives.
• Build influencer marketing as a strategic growth engine across brand awareness, consideration, engagement and conversion.
• Define the influencer ecosystem strategy, including celebrities, macro, micro, nano and niche creators.
• Identify emerging platforms, creator trends, content formats and cultural opportunities.
• Drive integration of influencer marketing with digital, social media, PR, content, media and overall brand strategy.

2. Influencer Ecosystem & Partnerships

• Build and nurture a robust network of influencers, creators, celebrities and digital opinion leaders.
• Establish long-term strategic partnerships and brand ambassador relationships.
• Develop a structured influencer identification, onboarding, evaluation and relationship management framework.
• Lead negotiations, contracts, commercial partnerships and talent collaborations.
• Build relationships with leading talent management agencies, influencer platforms and creator networks.
• Conceptualize and execute large-scale, integrated influencer campaigns across multiple brands and categories.
• Drive innovative creator-led storytelling, branded content, product launches and digital-first campaigns.
• Develop always-on influencer engagement programs and advocacy initiatives.
• Ensure consistency in brand messaging, content quality and campaign execution.
• Lead crisis management, reputation management and influencer risk mitigation.

4. Business Growth & Performance

• Drive measurable business outcomes through influencer-led acquisition, engagement and conversion strategies.
• Establish KPIs and measurement frameworks across reach, impressions, engagement, brand lift, traffic, leads, sales and ROI.
• Leverage analytics, social listening and attribution tools to optimize campaign effectiveness.
• Ensure accountability for influencer marketing budgets and return on investment.
• Develop performance benchmarks and best practices across categories and platforms.

5. Budget & Commercial Management

• Own and manage the overall influencer marketing budget.
• Optimize influencer spends, agency partnerships and campaign investments.
• Negotiate competitive contracts and maximize value from influencer collaborations.
• Drive operational efficiency and transparent financial reporting.

6. Team Leadership & Organizational Development

• Build, lead and mentor a high-performing influencer marketing team.
• Establish processes, governance frameworks and operating models.
• Drive cross-functional collaboration with brand, digital, creative, media, PR, sales and e-commerce teams.
• Develop organizational capabilities, talent pipelines and leadership succession.
• Foster a culture of creativity, innovation, accountability and performance excellence.

7. Innovation & Industry Leadership

• Stay ahead of emerging creator economy trends, AI-driven influencer discovery and social commerce.
• Explore new platforms, technologies and content monetization opportunities.
• Build thought leadership and strengthen the organization's position within the creator ecosystem.
• Represent the organization at industry forums, conferences and strategic partnerships.

Desired Candidate Profile

• 15-20+ years of experience in marketing, digital marketing, influencer marketing, brand management or integrated communications.
• Significant leadership experience in building and scaling influencer marketing functions.
• Strong understanding of the Indian creator economy and influencer ecosystem.
• Experience managing large-scale campaigns, celebrity partnerships and creator-led brand platforms.
• Proven experience managing substantial marketing budgets and demonstrating business impact.
• Strong understanding of Instagram, YouTube, Facebook and emerging social platforms.
• Experience working with influencer agencies, talent management companies and digital platforms.
• Strong commercial, negotiation, strategic planning and analytical capabilities.
• Excellent stakeholder management and leadership skills.
• Influencer marketing ROI and business contribution.
• Brand awareness, consideration and brand lift.
• Reach, engagement and share of voice.
• Influencer campaign effectiveness and content performance.
• Cost per engagement, cost per acquisition and conversion rates.
• Revenue contribution from creator-led campaigns.
• Growth and quality of the influencer ecosystem.
• Budget efficiency and agency performance.
• Team capability and operational excellence.
• Strategic vision and business acumen.
• Strong leadership and people development.
• Creative thinking and cultural intelligence.
• Commercial orientation and negotiation skills.
• Innovation and adaptability.
• Strong communication and influencing skills.

The ideal candidate: A strategic marketing leader who can combine creativity, cultural relevance, technology, creator relationships and commercial thinking to transform influencer marketing into a measurable business growth platform.