AVP - Creative & Influencer Strategy

Publicis Groupe; Mumbai; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

High visibility role with senior leadership exposure

Opportunity to shape strategy and standards

Work at the intersection of culture, data, and commerce

Job summary

A leading global advertising company is seeking a Creative & Influencer Strategy Manager in Mumbai to lead influencer strategies for key brands. The role entails innovative thinking, client management, and creative direction across campaigns. Ideal candidates should have 8-10 years of experience in influencer marketing and demonstrate cultural understanding. This position presents an opportunity to shape impactful strategies and engage with senior stakeholders within a dynamic team environment.

Qualifications

• 8 to 10 years of relevant experience in influencer marketing, social strategy, or integrated communications.
• Proven experience working with large brands and agency environments.
• Demonstrated experience front-ending clients and presenting to senior stakeholders.

Responsibilities

• Develop influencer-led creative ideas rooted in culture and insights.
• Identify cultural moments and roles for credible participation.
• Own influencer strategy across launches and campaigns.

Skills

Creative and cultural thinking

Strategic and creative influencing

Effective communication

Client relationship management

Data analysis

Education

Bachelor’s degree in Marketing or related field

Job description

Creative & Influencer Strategy, Influencer marketing practice India

Reporting to: Managing Partner

Role Summary

We are looking for a Creative & Influencer Strategy Manager to lead influencer led thinking for key brands and front-end senior client stakeholders. This role sits at the intersection of creative ideation, cultural understanding, market insights and strategic planning, and is responsible for shaping how brands use creators and influencer ecosystems to drive relevance, impact, and business outcomes.

The role is client facing, opinion led, and accountable for the quality, clarity, and commercial credibility of influencer strategy presented to clients.

Responsibilities

• Develop influencer-led creative ideas rooted in culture, platform behavior, and brand truth
• Identify cultural moments, emerging formats, and creator roles that brands can credibly participate in
• Push briefs beyond execution into clear creative territories and storytelling frameworks
• Apply strong creative judgment, knowing when restraint is the better strategic choice
• Own influencer strategy across launches, campaigns, and always-on programs
• Define the role of influencers across the consumer journey, from awareness to action
• Design influencer ecosystems and long-term narratives rather than one-off activations
• Make clear strategic trade-offs based on brand objectives, budgets, and platform realities
• Front-end clients on influencer strategy, creative direction, and performance outcomes
• Lead senior client conversations with confidence and clarity
• Own difficult discussions including scope definition, creative pushback, and strategic rationale
• Act as a trusted advisor who clients rely on for sound judgment

Campaign Design & Delivery Oversight

• Architect influencer programs including content formats, phasing, and amplification logic
• Partner closely with Talent Managers to ensure creator selection aligns with strategic intent
• Ensure creative and strategic quality across all influencer output
• Maintain consistency of thinking across multiple campaigns and brands

Measurement & Strategic Learning

• Define success metrics that reflect both creative impact and business objectives
• Translate performance data into clear, actionable strategic and creative learnings
• Build strong post-campaign narratives explaining outcomes and implications

Key Outcomes / KPIs

• Quality and consistency of influencer strategies delivered
• Client satisfaction and strategic credibility
• Adoption of Influencer marketing practice frameworks across agencies
• Contribution to revenue growth and margin protection
• Successful integration of data led planning and performance models
• Build playbooks, frameworks, and best practices for Influencer marketing practice in India

Experience

• 8 to 10 years of relevant experience in influencer marketing, social strategy, creative planning, or integrated communications
• Proven experience working with large brands and agency environments
• Demonstrated experience front ending clients and presenting to senior stakeholders

Skills

• Creative and cultural thinking
• Acts as the primary strategic and creative influencer voice for clients, driving repeat briefs and senior stakeholder confidence.
• Delivers sharp, differentiated influencer strategies that elevate briefs beyond execution.
• Expands influencer scope within existing accounts through credible, value-led thinking.
• Makes clear, effective trade-offs that balance creative ambition with business and brand realities.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field
• Postgraduate degree or specialized certification in Marketing, Digital Strategy, or Brand Communication is a plus but not mandatory

Why Join Influencer marketing practice at PG

• Opportunity to work on Publicis Groupe’s creator performance practice in India
• High visibility role with senior leadership exposure
• Ability to shape strategy, standards, and future operating models
• Work at the intersection of culture, data, media, and commerce