Unit Manager/Sr. Unit Manager-Digital Platforms & Consumer Technology

Bajaj Finserv Limited; Pune District; Presencial; INR 400.000 - 700.000; Jornada completa

Descripción de la vacante

Bajaj Finserv Limited in Pune seeks a growth marketing professional to drive digital lending campaigns. You will own end-to-end execution, from setup and testing to optimization and funnel tracking, across App and Web channels.

The role emphasizes data-driven decision-making, experimentation, and collaboration with Data Science, Product, and Analytics teams to improve CTR, CPA, and ROI.

Formación

• 4–6 years in performance/growth marketing and campaigns management.
• Comfortable handling data, numbers, and experimentation.
• Fintech or lending/app growth experience is a plus.

Responsabilidades

• Plan, launch, and manage campaigns across Search, Social, Push Campaigns.
• Collaborate with content team for ad copies, creatives, and landing pages.
• Scale high-performing campaigns and optimize based on performance.
• Coordinate with media/agency partners for execution.
• A/B testing design across creatives, audiences, landing pages and offers.
• Track funnel from discovery to fulfilment and identify bottlenecks.
• Work with Product/Tech to fix funnel leakages and improve conversions.
• Ensure accurate tracking via pixels, SDKs, and attribution tools.
• Develop AI-driven cohorts and lookalike audiences for targeting.
• Create dashboards and reports to monitor KPIs and ROI.

Conocimientos

Paid campaigns management

Data analysis

A/B testing

Herramientas

Analytics platforms

Attribution tools

SDKs / pixels implementation

Descripción del empleo

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution - from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Responsibilities

• Plan, launch, and manage campaigns across Search, Social, Push Campaign
• Work closely with content team to manage ad copies, creatives, and landing page requirements
• Scale high-performing campaigns and optimise basis performance
• Work closely with media/agency partners for campaign execution
• A/B Testing Experimentation: Design structured A/B tests across creatives, audiences, landing pages, and offers
• Test hypotheses to improve CTR and cost efficiency
• Measure results statistically and implement winning variations
• Build a continuous experimentation roadmap
• Funnel Tracking Optimization: Track full acquisition funnel Discovery to fulfilment
• Identify drop-offs and conversion bottlenecks
• Partner with Product/Tech to fix funnel leakages
• Improve conversion rates and reduce cost per acquisition through data-led actions
• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
• Consumer AI-Led Targeting Personalization: Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
• Execute automate remarketing framework
• Support personalized communication and recommendation initiatives
• Analytics Reporting: Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
• Create dashboards and performance reports
• Analyze campaign and cohort performance
• Share insights and optimization recommendations with stakeholders
• Cross-Functional Collaboration: Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
• Translate campaign needs into clear requirements for implementation
• Ensure seamless execution of growth initiatives across systems

Required Qualifications and Experience

• 4-6 years in performance/growth marketing
• Strong hands-on experience managing paid campaigns
• Comfortable with data, numbers, and experimentation
• Detail-oriented executor with strong problem-solving skills
• Experience in fintech/lending/app growth is a plus