Performance Marketing

HT Digital Streams; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Mint Money, a digital platform by HT Media Group, is seeking a Senior Digital Performance Marketing professional to lead user acquisition and funnel optimization for personal loans and credit cards in Gurgaon. You will design and scale paid campaigns across Meta Ads, Google Ads, and programmatic networks, analyze CAC/LTV, and collaborate with product/tech to ensure accurate attribution and compliant ad assets.

3-8 years of fintech marketing required.

Qualifications

• 3-8 years of dedicated digital performance marketing experience, FinTech/Lending/Credit Card preferred.
• Advanced hands-on experience with Meta Ads Manager and Google Ads.
• Proficiency with MMPs like AppsFlyer/Branch, GA4, and product analytics (Mixpanel/Clevertap).
• Strong data manipulation and interpretation; Advanced Excel/Google Sheets; SQL a plus.

Responsibilities

• Campaign Strategy & Execution across Meta Ads, Google Ads, Programmatic, and Affiliate networks.
• Optimize funnel (landing pages, onboarding) to maximize conversions for loans and cards.
• Track and report CAC, LTV, CPL, ROAS, and retention cohorts.
• Run A/B tests across ad copy, creatives, audience segments, and bidding.
• Collaborate with Product/Tech for attribution tracking and with Creative teams for assets.

Skills

Digital marketing

Performance marketing

Meta Ads Manager

Google Ads

GA4

AppsFlyer

Branch

Mixpanel

Clevertap

Excel/Sheets

SQL

Tools

Meta Ads Manager

Google Ads

GA4

AppsFlyer

Branch

Mixpanel

Clevertap

Excel

Job description

Mint Money (by HT Media Group) is a digital platform simplifying personal finance. We empower consumers with free instant credit score checks, actionable credit insights, and tailored financial product recommendations. Backed by the trust of Mint, India's premier business news daily, we merge robust financial data with digital-first convenience.

Location: Gurgaon

Experience: 3-8 Years

Domain Experience Required: Lending/Fintech

Focus: User Acquisition, Lead Gen, and Funnel Optimization (App & Web)

Key Responsibilities

• Campaign Strategy & Execution: Design, scale, and optimize paid marketing campaigns across Meta Ads, Google Ads (UAC, Search, Display), Programmatic, and Affiliate networks.
• Funnel & Conversions: Analyze click-to-install and click-to-lead journeys. Optimize landing pages and app onboarding to maximize conversion rates for personal loans and credit cards.
• Data-Driven Performance: Own growth metrics and budget efficiency. Routinely track and report on CAC, LTV, CPL, ROAS, and user retention cohorts.
• A/B Testing: Run structured experiments across ad copy, creatives, audience segments, and bidding strategies to uncover scalable winning formulas.
• Collaboration: Partner with Product/Tech to ensure perfect attribution tracking (AppsFlyer/Branch) and coordinate with Creative teams to build high-converting, compliant ad assets.

Required Skills & Qualifications

• Experience: 3-8 years of dedicated digital performance marketing experience. FinTech, Lending, or Credit Card industry experience is highly preferred.
• Platform Mastery: Advanced hands-on experience with Meta Ads Manager and Google Ads.
• Tech Stack: Proficiency with Mobile Measurement Platforms (MMPs like AppsFlyer/Branch), Google Analytics 4 (GA4), and product analytics (Mixpanel/Clevertap).
• Analytical Skills: Strong ability to manipulate and interpret data. Advanced Excel/Google Sheets is mandatory; SQL knowledge is a big plus.