Performance Marketing Lead (B2C, FinTech)

WLEN WorldJobs LLP; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Work with Founders

Startup + stability

Competitive pay & growth

Job summary

WLEN WorldJobs LLP is seeking a Performance Marketing Lead for a B2C fintech product based in Mumbai. The role focuses on building a data-driven customer acquisition engine for a digital personal loan app, collaborating with Risk, Data Science and Collections teams.

You will own paid marketing across Google, Meta, YouTube and offline channels, run continuous experiments, and optimize the entire funnel from install to repayment, using modern analytics tools.

Qualifications

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC.
• Strong hands-on experience running campaigns on Google Ads, Meta Ads (Facebook/Instagram), WhatsApp, YouTube.
• Experience collaborating with credit/risk teams to build smarter targeting strategies.
• Familiarity with mobile app performance marketing and conversion funnels.
• Ability to work with analytics tools like Appsflyer, Branch, Mixpanel or similar.

Responsibilities

• Own all paid marketing across Google, Meta, YouTube and offline channels.
• Identify borrower segments and design campaigns to reach them.
• Run continuous A/B tests on creatives, audiences, copy, landing pages.
• Leverage AI-powered platforms and automation for targeting, bidding, delivery.
• Collaborate with Data Science to refine acquisition models and precision targeting.
• Coordinate with Risk and Collections to acquire high-quality, repaying customers.
• Optimize funnel from install to disbursal to repayment.
• Build dashboards with attribution tools to track campaign and cohort performance.
• Explore channels including WhatsApp, influencers, partnerships and offline integrations.
• Use automation to test and scale ad creatives rapidly.
• Analyze performance across customer segments including repayment behavior and profitability.

Job description

Performance Marketing Lead (B2C, FinTech)

Salary: Best in the Industry

Experience / Skills:
3 - 6 years of experience, Google Adwords, digital marketing

• This is a full-time opportunity with one of our confidential clients. The client name will be shared during the initial screening call with us/recruiter (after your profile is reviewed).
• In this posting, "we," "us," and "our" refer to the hiring client. "Candidate" refer to you

Company Size: Startup / Small Enterprise

No. of Positions: 1

Max Notice Period: 30

Role & Responsibilities

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

Ideal Candidate

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

Bonus if you have:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

Perks, Benefits and Work Culture

• Work directly with Founders:Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

Mandatory

• Strong performance marketer profile
• Mandatory (Experience 1): Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Mandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2C
• Mandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• Mandatory(Company): Only candidates currently working at the below listed B2C Fintech product companies are eligible.

Preferred

• Preferred (Tech Skills 1): Experience with AI/ML platforms for marketing
• Preferred (Tech Skills 2): Experience with creative automation tools like Canva or Pencil
• Preferred (Tech Skills 3): Exposure to offline acquisition channels

Screening Questions: (You must answer this along with the professional summary of the application):

• How many years of experience you have with B2C Fintech?
• Are you comfortable working 5 days from Mumbai office?
• Name of the current company?
• Are you available for F2F (if based out of Mumbai)?