Cluster Manager/Senior Cluster Manager-Digital Platforms

Bajaj Finserv Limited; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Bajaj Finserv Limited is seeking a growth marketing professional to drive acquisition for digital lending products through data-driven campaigns powered by AI and first-party data. You will own end-to-end campaign execution across app and web, from setup and testing to funnel optimization and measurable business outcomes.

The role emphasizes cross-functional collaboration with Product, Tech, Analytics and Data Science teams to optimize the acquisition funnel, improve CTR, and reduce CPA using

Qualifications

• 4-6 years of experience in performance/growth marketing
• Strong hands-on experience managing paid campaigns
• Comfortable with data, numbers and experimentation
• Detail-oriented executor with strong problem-solving skills
• Experience in fintech/lending/app growth is a plus

Responsibilities

• Campaign Management: Plan, launch, and manage campaigns across Search, Social, Push Campaign
• Collaborate with content team for ad copies, creatives and landing pages
• Scale high-performing campaigns and optimise based on performance
• Work with media/agency partners for campaign execution
• Design structured A/B tests across creatives, audiences, landing pages, and offers
• Test hypotheses to improve CTR and cost efficiency
• Measure results and implement winning variations
• Build an experimentation roadmap and monitor KPIs
• Track complete acquisition funnel from Discovery to fulfilment
• Identify drop-offs and conversion bottlenecks and fix funnel leakages
• Improve conversion rates and reduce CPA via data-led actions
• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
• Deploy AI-driven cohorts and lookalikes in targeting
• Execute automated remarketing and personalized communications
• Create dashboards and performance reports
• Analyze campaign and cohort performance and share insights with stakeholders
• Coordinate with Product/Tech/Analytics for tracking, releases, and experiments
• Translate campaign needs into clear implementation requirements
• Ensure seamless execution of growth initiatives across systems

Skills

Performance marketing

Paid campaigns

Data analytics

A/B testing

Job description

Job Summary

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution - from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Responsibilities

• Campaign Management (Primary Focus): Plan, launch, and manage campaigns across Search, Social, Push Campaign
• Work closely with content team to manage ad copies, creatives, and landing page requirements
• Scale high-performing campaigns and optimise basis performance
• Work closely with media/agency partners for campaign execution
• A/B Testing Experimentation: Design structured A/B tests across creatives, audiences, landing pages, and offers
• Test hypotheses to improve CTR and cost efficiency
• Measure results statistically and implement winning variations
• Build a continuous experimentation roadmap
• Funnel Tracking Optimization: Track full acquisition funnel - Discovery to fulfilment
• Identify drop-offs and conversion bottlenecks
• Partner with Product/Tech to fix funnel leakages
• Improve conversion rates and reduce cost per acquisition through data-led actions
• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
• Consumer AI-Led Targeting Personalization: Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
• Execute automate remarketing framework
• Support personalized communication and recommendation initiatives
• Analytics Reporting: Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
• Create dashboards and performance reports
• Analyze campaign and cohort performance
• Share insights and optimization recommendations with stakeholders
• Cross-Functional Collaboration: Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
• Translate campaign needs into clear requirements for implementation
• Ensure seamless execution of growth initiatives across systems

Required Qualifications and Experience

• 4-6 years in performance/growth marketing
• Strong hands-on experience managing paid campaigns
• Comfortable with data, numbers, and experimentation
• Detail-oriented executor with strong problem-solving skills
• Experience in fintech/lending/app growth is a plus