Senior Manager - Performance Marketing

Weekday AI (YC W21); Bengaluru; On-site; INR 4,000,000 - 4,500,000; Full time

Job summary

Weekday AI (YC W21) in Bengaluru seeks an experienced Performance Marketing Leader to own strategy across Personal Loans, Insurance and Investment products. You will plan and optimize campaigns on Google Ads, Meta, programmatic networks, and affiliates, build funnel-specific media plans, and drive CAC, ROAS across a multi-product portfolio.

You will also lead a growing team and work closely with Product, Growth, Data Science and Creative teams to align goals and drive cross-functional growth.

Qualifications

• 8-12 years of experience in performance marketing, with BFSI/fintech exposure.
• Proven track record managing large paid media budgets across Google, Meta and programmatic platforms.
• Hands-on with app-based marketing and MMPs (AppsFlyer, Branch, Firebase).
• Experience running acquisition and lifecycle (cross-sell/retention) campaigns.
• Strong analytical mindset; proficient in Excel/SQL and dashboards.
• Experience leading a growing marketing team and cross-functional collaboration.
• MBA or equivalent preferred.

Responsibilities

• Own end-to-end performance marketing strategy across multiple products.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta, programmatic networks, and affiliates.
• Build channel- and product-specific media plans for new user acquisition, cross-sell, and retention.
• Own CAC, ROAS, LTV:CAC, and other core metrics; drive optimization and forecasting.
• Lead budget planning with platforms, agencies, and partners; explore new partnerships.
• Lead and mentor a team of marketers; align with Product, Growth, Data Science, Creative teams.
• Run A/B tests on creatives, landing pages, audiences, and bidding to improve funnel efficiency.

Skills

Performance Marketing

Retention Marketing

CRM

A/B Testing

SQL

Excel

Education

MBA or equivalent

Tools

AppsFlyer

Branch

Firebase

Google Ads

Meta Ads

Job description

This role is for one of Weekday's clients

Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)

Min Experience: 6+ years

Location: Bengaluru

JobType: full-time

Requirements

Key Responsibilities

Performance Marketing Strategy & Execution

• Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment

products.

• Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs,

affiliate networks, app install and emerging channels.

• Build channel and product-specific media plans for three distinct funnels: New User Acquisition,

Cross-sell, and Repeat/Retention.

Full-Funnel Growth Ownership

• Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products
• Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and

Investment users.

• Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage

among the existing base.

• Balance acquisition cost, volume, and quality across always-on and campaign-based media plans

Budget, Vendor & Partner Management

• Manage and forecast large monthly media budgets across multiple products and channels
• Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate

new partnership opportunities.

• Ensure spend discipline and efficient budget allocation basis real-time performance data

Data, Analytics & Experimentation

• Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and

forecasting frameworks.

• Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance
• Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve

funnel efficiency.

Team & Stakeholder Management

• Lead, mentor, and grow a team of performance marketers
• Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align

on goals and priorities.

• Present performance reviews, insights, and strategic recommendations to leadership on a regular

cadence.

What We're Looking For

• 8-12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending,

insurance, or investment products.

• Proven track record managing large-scale paid media budgets across Google, Meta, and programmatic

platforms.

• Hands-on experience with app-based performance marketing and MMPs (AppsFlyer, Branch, Firebase)

for high-scale consumer apps.

• Demonstrated experience running both acquisition (new-user) and lifecycle (cross-sell/retention)

marketing programs — not just one side of the funnel.

• Strong analytical, data-driven mindset; comfortable working with Excel/SQL and performance

dashboards.

• Experience managing and developing a team of marketers
• Excellent stakeholder management, communication, and cross-functional collaboration skills
• MBA or equivalent from a reputed institute preferred

Good to Have

• Prior experience in an NBFC, digital lending, or BFSI-focused fintech
• Exposure to CRM and marketing automation platforms for lifecycle campaigns
• Experience working with programmatic/DSP and affiliate marketing ecosystems in India

Must-have Skills

Performance Marketing, Retention Marketing, CRM