Senior Manager - Performance Marketing

Weekday AI; Bengaluru; On-site; INR 4,000,000 - 4,500,000; Full time

Job summary

Weekday AI is seeking a senior Performance Marketing lead in Bengaluru to own the end-to-end strategy for Personal Loans, Insurance, and Investment products. You will plan, execute, and optimize campaigns across Google Ads, Meta and programmatic channels, building channel plans for acquisition, cross-sell and retention.

Lead a team, manage large monthly budgets, and drive data-driven growth with a strong analytics mindset.

Qualifications

• 8–12 years of performance marketing experience across BFSI/fintech sectors.
• Proven track record managing large paid media budgets across Google, Meta, and programmatic platforms.
• Hands-on app-based marketing and MMPs (AppsFlyer, Branch, Firebase) for high-scale consumer apps.
• Experience running both acquisition and lifecycle marketing programs.

Responsibilities

• Own end-to-end performance marketing strategy for Personal Loans, Insurance, and Investment products.
• Plan, execute and optimize paid campaigns across Google Ads, Meta, programmatic/DSPs, affiliates, app install channels.
• Build media plans for New User Acquisition, Cross-sell and Retention funnels.
• Own CAC, ROAS, LTV:CAC, and related metrics across products.

Skills

Performance Marketing

Retention Marketing

CRM

Education

MBA or equivalent

Tools

AppsFlyer

Branch

Firebase

GA4

Job description

This role is for one of Weekday’s clients

Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)

Min Experience: 6+ years

Location: Bengaluru

JobType: full-time

Key Responsibilities

Performance Marketing Strategy & Execution

• Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products.
• Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs, affiliate networks, app install and emerging channels.
• Build channel and product-specific media plans for three distinct funnels: New User Acquisition, Cross-sell, and Repeat/Retention.

Full-Funnel Growth Ownership

• Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products.
• Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and Investment users.
• Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage among the existing base.
• Balance acquisition cost, volume, and quality across always-on and campaign-based media plans.

Budget, Vendor & Partner Management

• Manage and forecast large monthly media budgets across multiple products and channels.
• Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate new partnership opportunities.
• Ensure spend discipline and efficient budget allocation basis real-time performance data.

Data, Analytics & Experimentation

• Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and forecasting frameworks.
• Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance.
• Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve funnel efficiency.

Team & Stakeholder Management

• Lead, mentor, and grow a team of performance marketers.
• Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align on goals and priorities.
• Present performance reviews, insights, and strategic recommendations to leadership on a regular cadence.

What We're Looking For

• 8–12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products.
• Proven track record managing large-scale paid media budgets across Google, Meta, and programmatic platforms.
• Hands‑on experience with app‑based performance marketing and MMPs (AppsFlyer, Branch, Firebase) for high‑scale consumer apps.
• Demonstrated experience running both acquisition (new‑user) and lifecycle (cross‑sell/retention) marketing programs — not just one side of the funnel.
• Strong analytical, data‑driven mindset; comfortable working with Excel/SQL and performance dashboards.
• Experience managing and developing a team of marketers.
• Excellent stakeholder management, communication, and cross‑functional collaboration skills.
• MBA or equivalent from a reputed institute preferred.

Good to Have

• Prior experience in an NBFC, digital lending, or BFSI‑focused fintech.
• Exposure to CRM and marketing automation platforms for lifecycle campaigns.
• Experience working with programmatic/DSP and affiliate marketing ecosystems in India.

Must-have skills

Performance Marketing, Retention Marketing, CRM