Unit Manager/Sr. Unit Manager-Digital Platforms and Consumer AI

Bajaj Finance; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bajaj Finserv Limited in Pune is seeking a data-driven Growth Marketing professional to drive customer acquisition for digital lending products. You will own end-to-end campaign execution across App and Web, from setup to optimization, with a focus on performance and measurable business outcomes.

Responsibilities include planning and scaling campaigns, running A/B tests, optimizing the funnel, and collaborating with Product, Tech, and Analytics teams.

Qualifications

• 4–6 years in performance/growth marketing.
• Strong hands-on experience managing paid campaigns.
• Comfortable with data, numbers, and experimentation.
• Detail-oriented executor with strong problem-solving skills.
• Experience in fintech/lending/app growth is a plus.

Responsibilities

• Plan, launch, and manage campaigns across Search, Social, Push Campaigns.
• Work with content team to manage ad copies, creatives, and landing pages.
• Scale high-performing campaigns and optimise by performance.
• Collaborate with media/agency partners for execution.
• Design structured A/B tests across creatives, audiences, and landing pages.
• Track full acquisition funnel and identify bottlenecks with Product/Tech.
• Deploy AI-driven cohorts and lookalikes for targeting and remarketing.
• Create dashboards and reports on KPIs like traffic, leads, CPA, ROI, LTV.
• Coordinate with Product, Tech, Analytics, and Data Science for tracking and experiments.

Skills

Performance marketing

Paid campaigns

Data analysis

A/B testing

Digital advertising

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

Google Analytics/GA4

Job description

Job Summary

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.

Own end-to-end campaign execution - from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties and Responsibilities

Campaign Management (Primary Focus)

• Plan, launch, and manage campaigns across Search, Social, Push Campaign
• Work closely with content team to manage ad copies, creatives, and landing page requirements
• Scale high-performing campaigns and optimise basis performance
• Work closely with media/agency partners for campaign execution

A/B Testing Experimentation

• Design structured A/B tests across creatives, audiences, landing pages, and offers
• Test hypotheses to improve CTR and cost efficiency
• Measure results statistically and implement winning variations
• Build a continuous experimentation roadmap

Funnel Tracking Optimization

• Track full acquisition funnel: Discovery to fulfilment
• Identify drop-offs and conversion bottlenecks
• Partner with Product/Tech to fix funnel leakages
• Improve conversion rates and reduce cost per acquisition through data-led actions
• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms

Consumer AI-Led Targeting Personalization

• Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
• Execute automate remarketing framework
• Support personalized communication and recommendation initiatives

Analytics Reporting

• Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
• Create dashboards and performance reports
• Analyze campaign and cohort performance
• Share insights and optimization recommendations with stakeholders

Cross-Functional Collaboration

• Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
• Translate campaign needs into clear requirements for implementation
• Ensure seamless execution of growth initiatives across systems

Required Qualifications and Experience

Ideal Profile

• 4-6 years in performance/growth marketing
• Strong hands-on experience managing paid campaigns
• Comfortable with data, numbers, and experimentation
• Detail-oriented executor with strong problem-solving skills
• Experience in fintech/lending/app growth is a plus