Digital Marketing Specialist

CreditMitra; Hyderabad; On-site; INR 500,000 - 800,000; Full time

Job summary

CreditMitra in Hyderabad is looking for a skilled Performance Marketing Specialist to manage and optimize paid campaigns across various channels including search, social, and email. Your creations will drive user acquisition and enhance brand engagement.

The ideal candidate will have 2-3 years of experience in performance marketing, proficiency in web analytics, and a Bachelor's degree in a relevant field. Join our fast-paced team and help shape our marketing stack.

Qualifications

• 2-3 years of experience in performance marketing across various channels.
• Proficiency in web analytics to track performance and measure KPIs.
• Experience in setting up a marketing stack and familiarity with A/B testing.

Responsibilities

• Plan, execute, and optimize paid campaigns across channels.
• Create ads, coordinate content, and monitor brand presence.
• Analyze campaign performance and make data-driven recommendations.

Skills

Performance marketing

Web analytics tools

Campaign planning and execution

Attention to detail

Education

Bachelor's degree in marketing, business, or related field

Tools

Google Analytics

SEO/SEM tools

Marketing automation tools

Job description

Overview

You will be one of the hands that builds Credit Mitra. You will plan, execute, and optimize paid campaigns across channels such as search, social, email, and display to drive user acquisition and engagement. The role includes ideating and creating ads, creating and coordinating content, and monitoring brand presence across platforms. You will analyze campaign performance using web analytics tools, generate reports, and make data-driven recommendations to improve ROI and conversion rates.

Responsibilities

• Plan, execute, and optimize paid campaigns across channels such as search, social, email, and display to drive user acquisition and engagement.
• Ideate and create ads, create and coordinate content, and monitor brand presence across platforms.
• Analyze campaign performance using web analytics tools, generate reports, and make data-driven recommendations to improve ROI and conversion rates.

Qualifications

• 2-3 years of experience in performance marketing across Meta, Google, and other channels, including campaign planning, execution, and optimization.
• Proficiency in web analytics tools (e.g. Google Analytics or similar) to track performance, measure KPIs, and generate insights.
• Experience in setting up a marketing stack from zero, including analytics, tags, and triggers.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.
• Familiarity with SEO/SEM, marketing automation tools, and A/B testing methodologies is an advantage.
• Ability to work in a fast-paced, data-driven environment with strong attention to detail and time management.
• Prior experience in fintech, financial services, or consumer internet products is a plus.