Unit Manager - Digital Platforms & Consumer Technology/SUM

Bajaj Finserv Limited; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Bajaj Finserv Limited in Pune seeks a performance marketing professional to drive customer acquisition for digital lending products through data-driven campaigns.

You will own end-to-end campaign execution across Search, Social, and Push, optimize funnels, and partner with Product/Tech to improve conversions. The role emphasizes A/B testing and AI-driven insights.

Qualifications

• 4-6 years of performance/growth marketing experience.
• Hands-on experience managing paid campaigns across channels.
• Comfortable with data, analytics, and experimentation.
• Detail-oriented with strong problem-solving skills.
• Experience in fintech, lending apps, or growth initiatives is a plus.

Responsibilities

• Plan, launch, and manage campaigns across Search, Social, Push Campaign.
• Work closely with content team to manage ad copies, creatives, and landing page requirements.
• Scale high-performing campaigns and optimise basis performance.
• A/B Testing Experimentation: Design structured A/B tests across creatives, audiences, landing pages, and offers.
• Measure results statistically and implement winning variations.
• Track full acquisition funnel: Discovery to fulfilment.
• Identify drop-offs and conversion bottlenecks.
• Partner with Product/Tech to fix funnel leakages.
• Improve conversion rates and reduce cost per acquisition through data-led actions.
• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms.

Skills

Performance marketing

Paid campaigns management

Data-driven decision making

Experimentation and A/B testing

Fintech / lending experience

Job description

Job Summary

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.

Own end-to-end campaign execution - from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Responsibilities

• Campaign Management (Primary Focus): Plan, launch, and manage campaigns across Search, Social, Push Campaign.
• Work closely with content team to manage ad copies, creatives, and landing page requirements.
• Scale high-performing campaigns and optimise basis performance.
• Work closely with media/agency partners for campaign execution.
• A/B Testing Experimentation: Design structured A/B tests across creatives, audiences, landing pages, and offers.
• Test hypotheses to improve CTR and cost efficiency.
• Measure results statistically and implement winning variations.
• Build a continuous experimentation roadmap.
• Track full acquisition funnel: Discovery to fulfilment.
• Identify drop-offs and conversion bottlenecks.
• Partner with Product/Tech to fix funnel leakages.
• Improve conversion rates and reduce cost per acquisition through data-led actions.
• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms.
• Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes.
• Execute automate remarketing framework.
• Support personalized communication and recommendation initiatives.
• Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV.
• Create dashboards and performance reports.
• Analyze campaign and cohort performance.
• Share insights and optimization recommendations with stakeholders.
• Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments.
• Translate campaign needs into clear requirements for implementation.
• Ensure seamless execution of growth initiatives across systems.

Required Qualifications and Experience

Ideal Profile

• 4-6 years in performance/growth marketing
• Strong hands-on experience managing paid campaigns
• Comfortable with data, numbers, and experimentation
• Detail-oriented executor with strong problem-solving skills
• Experience in fintech/lending/app growth is a plus