Territory Sales Manager - General Trade

Swajyot Technologies; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Swajyot Technologies is seeking a Territory Sales Manager General Trade to drive sales, manage distributors and retailers, and expand the business across the assigned territory.

The ideal candidate will have 3–5 years of FMCG/General Trade sales experience, with strong capabilities in primary and secondary sales, distributor management, and market expansion. Willingness to travel extensively and work in a dynamic field environment is essential.

Qualifications

• 3–5 years of experience in FMCG/General Trade sales or related industries.
• Experience in distributor and retailer management.
• Strong knowledge of territory management, beat planning, and market expansion.
• Willingness to undertake extensive field travel.

Responsibilities

• Drive primary and secondary sales and achieve targets.
• Manage distributors, dealers, wholesalers, and retailers.
• Develop new distributors and expand the retail network.
• Plan regular market visits, beat plans, and route coverage.
• Ensure product availability and improve outlet coverage and sales.
• Execute trade schemes, promotions, merchandising, and visibility activities.
• Identify new markets and business opportunities.
• Monitor competitor activities, pricing, schemes, and market trends.
• Track distributor stock, orders, and market supply.
• Prepare sales reports, MIS, forecasts, and target vs. achievement reports.
• Build strong relationships with distributors, retailers, and key customers.
• Travel regularly across the assigned territory.

Skills

General Trade

FMCG Sales

Primary Sales

Secondary Sales

Distributor Management

Retailer Management

Territory Management

Beat Planning

Market Expansion

Channel Sales

Sales Target Achievement

Merchandising

Sales MIS

Business Development

Education

Graduate/MBA in Sales, Marketing, Business Administration, or related field

Job description

Job Summary

We are looking for a Territory Sales Manager General Trade to drive sales, manage distributors and retailers, and expand the business across the assigned territory.

The candidate should have strong experience in FMCG/General Trade sales, primary and secondary sales, distributor management, and market expansion.

Key Responsibilities

• Drive primary and secondary sales and achieve sales targets.
• Manage distributors, dealers, wholesalers, and retailers.
• Develop new distributors and expand the retail network.
• Plan regular market visits, beat plans, and route coverage.
• Ensure product availability and improve outlet coverage and sales.
• Execute trade schemes, promotions, merchandising, and visibility activities.
• Identify new markets and business opportunities.
• Monitor competitor activities, pricing, schemes, and market trends.
• Track distributor stock, orders, and market supply.
• Prepare sales reports, MIS, forecasts, and target vs. achievement reports.
• Build strong relationships with distributors, retailers, and key customers.
• Travel regularly across the assigned territory.

Candidate Profile

• Graduate/MBA in Sales, Marketing, Business Administration, or a related field.
• 3–5 years of experience in FMCG, General Trade, Distribution Sales, or related industries.
• Strong experience in primary and secondary sales.
• Experience in distributor and retailer management.
• Good knowledge of territory management, beat planning, and market expansion.
• Strong communication, negotiation, and relationship management skills.
• Target-oriented and able to work independently.
• Willing to undertake extensive field travel.
• Kannada, English & other regional language knowledge is preferred.

Key Skills

• General Trade
• FMCG Sales
• Primary Sales
• Secondary Sales
• Distributor Management
• Retailer Management
• Territory Management
• Beat Planning
• Market Expansion
• Channel Sales
• Sales Target Achievement
• Merchandising
• Sales MIS
• Business Development