Area Sales Manager - CBG Group | General Trade

3M; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

3M is seeking an Area Sales Manager to drive General Trade sales across Karnataka, with a focus on distributor management, retail expansion, and in-store execution to fuel growth.

You will spend significant time in the market, coach frontline teams, analyze trends, and ensure timely settlements with partners, while relentlessly pursuing targets and strengthening retailer relationships.

Qualifications

• 5-10 years of experience in General Trade sales within FMCG/Consumer Durables/Consumer Products.

Responsibilities

• Deliver sales and business targets across the assigned territory.
• Manage distributors, super stockists, and General Trade channel operations.
• Expand retail coverage and improve product availability, visibility, and merchandising.
• Execute trade promotions, demand generation, and outlet activation programs.
• Build strong relationships with key retailers and drive outlet-level sales.
• Analyze market trends and sales data to identify growth opportunities.
• Coach and develop the frontline sales team to improve execution.
• Ensure timely settlement of distributor and trade claims.
• Spend significant time in the market to drive execution and strengthen customer relationships.

Skills

Distributor Management

Channel Sales

Retail Sales

Trade Marketing

Job description

3M has a long‑standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description

We are looking for a dynamic Area Sales Manager to lead General Trade sales across Karnataka. The role is responsible for driving business growth through strong distributor management, retail expansion, and excellent in‑store execution.

Key Responsibilities

• Deliver sales and business targets across the assigned territory.
• Manage distributors, super stockists, and General Trade channel operations.
• Expand retail coverage and improve product availability, visibility, and merchandising.
• Execute trade promotions, demand generation, and outlet activation programs.
• Build strong relationships with key retailers and drive outlet‑level sales.
• Analyze market trends and sales data to identify growth opportunities.
• Coach and develop the frontline sales team to improve execution.
• Ensure timely settlement of distributor and trade claims.
• Spend significant time in the market to drive execution and strengthen customer relationships.

Preferred Profile

• 5‑10 years of experience in General Trade sales within FMCG/Consumer Durables/Consumer Products.
• Strong experience in Distributor Management, Channel Sales, Retail Sales, and Trade Marketing.
• Good understanding of the distributor network and the retail landscape.