Trade Marketing Executive

Triangular Dots; Bengaluru; On-site; INR 300,000 - 500,000; Full time

Job summary

A leading marketing agency in Bengaluru is seeking an entry-level candidate to support brand visibility, execute trade promotions, and assist with market activation initiatives. The ideal candidate should possess a Bachelor's degree in marketing or related fields and have a passion for the Alco-bev industry. Responsibilities include executing brand activations and ensuring compliance with marketing regulations.

Qualifications

• 0–2 years of experience in trade marketing, field marketing, or sales (internships count).
• Strong organizational and communication skills.
• Comfortable with fieldwork.
• Understanding of Alco-bev marketing codes and legal constraints (preferred but not mandatory).

Responsibilities

• Assist in executing brand activation activities in retail outlets, bars, pubs, and events.
• Coordinate the rollout of in-store visibility elements.
• Track and support promotional campaigns and monitor their performance at point-of-sale (POS).
• Ensure all activities comply with local laws, especially alcohol marketing regulations.

Skills

Excel

Brand activation

Product placement

Field marketing

MS PowerPoint

POSM management

Brand visibility

Education

Bachelor’s degree in marketing, business, or a related field

Job description

Job Summary

The ideal candidate will support brand visibility, trade promotions, and market activation initiatives across on-trade and off-trade channels. This is a hands-on role ideal for a recent graduate passionate about brands, sales, and market dynamics.

Key Responsibilities

• Assist in executing brand activation activities in retail outlets, bars, pubs, and events.
• Coordinate the rollout of in-store visibility elements.
• Ensure on-shelf presence of our products as per planogram in line with Off Trade Standards of Excellence.
• Track and support promotional campaigns and monitor their performance at point-of-sale (POS).
• Follow the permanent journey plan to our EP / IP On & Off Trade accounts.
• Maintain records and hygiene of POS deployed at various EP / IP accounts.
• Assist in creating trade decks and reports analyzing the ROI of activations and promotions.
• Ensure all activities comply with local laws, especially alcohol marketing regulations.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 0–2 years of experience in trade marketing, field marketing, or sales (internships count).
• Strong organizational and communication skills.
• Proficiency in MS Office (especially Excel and PowerPoint).
• Comfortable with fieldwork.
• Understanding of Alco-bev marketing codes and legal constraints (preferred but not mandatory).

Preferred Qualities

• Passionate about the Alco-bev industry and consumer trends.
• Detail-oriented and proactive, with a can-do attitude.
• Ability to work in a fast-paced, target-driven environment.

Skills: excel, brand activation, product placement, on-ground activity, activations, pos, microsoft powerpoint, field marketing, posm management, brand visibility.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services