Technical Lead

dentsuaegis; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Merkle in Bengaluru offers a Technical Lead role focusing on Salesforce Data Cloud platforms. You will architect data models, manage ingestion and activation, and integrate Data Cloud with MCP and other MarTech tools to enable unified customer profiles and personalized experiences.

You will collaborate with marketing, analytics and engineering teams, mentor engineers, and drive adoption of Data Cloud solutions while ensuring data quality, privacy compliance and performance.

Qualifications

• Hands-on experience with Salesforce Data Cloud including ingestion and activation.
• Strong understanding of identity resolution, consent management and profile stitching.
• Experience with Salesforce Marketing Cloud, MCP, Journey Builder, Interactions Studio.
• Proficiency in API integrations and data connectors.

Responsibilities

• Lead technical design and implementation of Salesforce Data Cloud solutions.
• Architect data models and ingestion pipelines for unified customer profiles.
• Integrate Data Cloud with MCP and other MarTech platforms for activation.
• Collaborate with stakeholders to translate requirements into scalable solutions.
• Guide development teams and promote code quality and best practices.
• Ensure data quality, performance and privacy compliance.
• Troubleshoot data/integration issues across platforms.
• Mentor engineers and contribute to technical standards.
• Support audience creation, segmentation and journey orchestration.
• Contribute to roadmap planning for Data Cloud adoption.

Skills

Salesforce Data Cloud

Identity resolution

Consent management

Data governance

SQL

Python

JavaScript

API integrations

MarTech integrations

Stakeholder communication

Education

Bachelor's in Engineering (CS/Data/IT)

Other fields with communication/analytic skills

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

MCP

REST

SOAP

SQL

Python

JavaScript

Job description

Job Description

Business Title: Technical Lead - CDP Platforms

Years of Experience: 5 to 9

Job Description: We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands-on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP).

You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross-functional teams including marketing, analytics, and engineering.

Must-Have Skills:

• Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
• Strong understanding of identity resolution, consent management, and customer profile stitching
• Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
• Proficiency in API integrations (REST, SOAP) and data connectors
• Strong skills in SQL, Python, or JavaScript for data manipulation and automation
• Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)
• Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization

Good-to-Have Skills:

• Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
• Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
• Experience with CI/CD pipelines, DevOps practices, and containerization
• Client-facing experience and ability to lead technical discussions with stakeholders
• Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key Responsibilities:

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to translate requirements into scalable solutions
• Guide development teams in building reusable components and automation scripts
• Ensure data quality, performance optimization, and privacy compliance
• Troubleshoot complex data and integration issues across platforms
• Mentor junior engineers and contribute to technical standards and best practices
• Support audience creation, segmentation, and journey orchestration workflows
• Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption

Education Qualification:

• Bachelors in Engineering with a specialization in Computer Science, Data, IT
• Graduates from other fields with good communication and analytical skills

Certification (If Any):

• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Consultant
• Marketing Cloud Personalization Accredited Professional
• Salesforce Marketing Cloud Developer
• Salesforce Certified Administrator
• Salesforce Certified Agent Force Specialist

Shift Timing:

12 PM - 10 PM

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent