Senior Software Engineer (SFDC + Marketing Cloud Personalization)

Dentsu Global Services; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Dentsu Global Services is seeking a Senior Software Engineer to architect and lead Salesforce Data Cloud solutions for CDP platforms. You will design scalable data models, manage ingestion pipelines, and ensure activation across MCP, Journey Builder, and Integration Studio.

Close collaboration with marketing, analytics, and engineering teams is essential. Ideal candidates have 4–7 years of experience and a strong foundation in data governance, privacy regulations, and cloud platforms.

Qualifications

• Hands-on experience with Salesforce Data Cloud: ingestion, unification, activation
• Experience with MCP, Journey Builder, and Interaction Studio
• Proficiency in API integrations and data connectors
• Familiarity with data governance and privacy regulations (GDPR, CCPA)
• Strong collaboration with marketing, analytics, and engineering teams

Responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to translate requirements into scalable solutions
• Mentor junior engineers and contribute to technical standards and best practices
• Ensure data quality, performance optimization, and privacy compliance
• Troubleshoot data and integration issues across platforms

Skills

Identity resolution

Data governance

Privacy regulations

Client-facing discussions

Audience segmentation

Education

Bachelors in Engineering (CS/Data/IT)

Graduates from other fields with good communication and analytical skills

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Marketing Cloud Personalization (MCP)

Journey Builder

Interaction Studio

APIs (REST, SOAP)

Data connectors

MarTech integrations

AWS/GCP/Azure

Job description

Business Title

Senior Software Engineer - CDP Platforms

Years of Experience

4 to 7 years

Job Description

We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands-on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP).

You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross-functional teams including marketing, analytics, and engineering.

Must-Have Skills

• Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
• Strong understanding of identity resolution, consent management, and customer profile stitching
• Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
• Proficiency in API integrations (REST, SOAP) and data connectors
• Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)
• Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization

Good-to-Have Skills

• Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
• Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
• Experience with CI/CD pipelines, DevOps practices, and containerization
• Client-facing experience and ability to lead technical discussions with stakeholders
• Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key Responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to translate requirements into scalable solutions
• Guide development teams in building reusable components and automation scripts
• Ensure data quality, performance optimization, and privacy compliance
• Troubleshoot complex data and integration issues across platforms
• Mentor junior engineers and contribute to technical standards and best practices
• Support audience creation, segmentation, and journey orchestration workflows
• Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption

Education Qualification

• Bachelors in Engineering with a specialization in Computer Science, Data, IT
• Graduates from other fields with good communication and analytical skills

Certification (If Any)

• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Consultant
• Marketing Cloud Personalization Accredited Professional
• Salesforce Marketing Cloud Developer