Senior Software Engineer- SFDC + Marketing Cloud Personalization

Dentsu Aegis Network Ltd.; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Merkle Bengaluru seeks a Senior Software Engineer to architect and deliver Salesforce Data Cloud-based solutions, designing data models, ingestion pipelines, and activation workflows for unified customer profiles.

You will work across MCP, Journey Builder, and Interaction Studio, with strong SQL/Python/JavaScript skills and API integrations, ensuring data governance and privacy compliance while collaborating with marketing, analytics, and engineering teams.

Qualifications

• Hands-on Salesforce Data Cloud with ingestion, unification, activation.
• Identity resolution, consent management, and profile stitching essential.
• Experience with Salesforce Marketing Cloud, MCP, Journey Builder, Interaction Studio.
• Proficiency in API integrations (REST, SOAP) and data connectors.
• SQL, Python, or JavaScript for data manipulation and automation.

Responsibilities

• Lead technical design and implementation of Data Cloud solutions.
• Architect data models and ingestion pipelines for unified customer profiles.
• Integrate Data Cloud with MCP and MarTech platforms for activation.
• Collaborate with stakeholders to translate requirements into scalable solutions.
• Mentor junior engineers and contribute to technical standards.

Skills

Salesforce Data Cloud

Identity resolution

Salesforce Marketing Cloud

MCP

API integrations

SQL

Python/JavaScript

MarTech integration

GDPR/CCPA compliance

Data governance

Education

Bachelor's degree in Engineering (CS/Data/IT)

Tools

REST APIs

SOAP APIs

Data connectors

CI/CD pipelines

Containerization

Job description

Job Description: Business Title: Senior Software Engineer – CDP Platforms Years of Experience: 4 to 7 years

Job Description: We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands‑on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP). You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross‑functional teams including marketing, analytics, and engineering.

Must-Have Skills

• Hands‑on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
• Strong understanding of identity resolution, consent management, and customer profile stitching
• Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
• Proficiency in API integrations (REST, SOAP) and data connectors
• Strong skills in SQL, Python, or JavaScript for data manipulation and automation
• Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)
• Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization

Good-to-Have Skills

• Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
• Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
• Experience with CI/CD pipelines, DevOps practices, and containerization
• Client‑facing experience and ability to lead technical discussions with stakeholders
• Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key Responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to translate requirements into scalable solutions
• Guide development teams in building reusable components and automation scripts
• Ensure data quality, performance optimization, and privacy compliance
• Troubleshoot complex data and integration issues across platforms
• Mentor junior engineers and contribute to technical standards and best practices
• Support audience creation, segmentation, and journey orchestration workflows
• Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption

Education Qualification

Bachelors in Engineering with a specialization in Computer Science, Data, IT. Graduates from other fields with good communication and analytical skills.

Certification

• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Consultant
• Marketing Cloud Personalization Accredited Professional
• Salesforce Marketing Cloud Developer
• Salesforce Certified Administrator
• Salesforce Certified Agent Force Specialist

Shift Timing: 12 PM – 10 PM

Location: DGS India - Bengaluru - Manyata N1 Block

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for our work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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