Team Lead - Digital Marketing

Kytes; Pune District; On-site; INR 4,200,000 - 7,500,000; Full time

Job summary

Kytes in India is seeking an experienced Digital Marketing leader to drive integrated demand generation for a B2B SaaS/enterprise software environment. You will own paid media, SEO, content, CRM, email, social and AI-enabled marketing strategies.

Lead, coach and scale the digital marketing team; build AI-assisted workflows, dashboards and SOPs while maintaining brand consistency and strong ROI across campaigns.

Qualifications

• 8–10 years of digital marketing experience, preferably B2B SaaS, enterprise software, IT services, technology or professional services.
• Hands-on in paid media, SEO, content, CRM, email, social, website conversion, analytics and attribution.
• Experience leading a marketing team, setting priorities and creating repeatable AI‑assisted workflows.

Responsibilities

• Own integrated demand-generation plans across paid ads, SEO, content, email, social, events, ABM and automation.
• Lead performance marketing across Google and LinkedIn Ads, manage budgets and optimize for leads, pipeline and ROI.
• Drive SEO and content direction, including technical/on-page SEO and content roadmap.
• Lead HubSpot or equivalent CRM and marketing automation, segmentation, lifecycle stages and attribution.
• Build dashboards for traffic, leads, MQLs/SQLs, pipeline, CAC and ROI; translate data into actions.
• Partner with sales, content, design, product and leadership to improve lead quality and conversion rates.

Skills

Google Ads

LinkedIn Ads

GA4

SEO

HubSpot

Email Marketing

Analytics

Attribution

Team Leadership

AI-enabled Marketing

Tools

HubSpot

GA4

Google Ads

LinkedIn Ads

Search Console

Job description

Experience: 8–10 Years

Function: Marketing

About Kytes:

Kytes is an AI-enabled PSA and PPM software company helping project-driven enterprises improve project execution, resource utilization, financial visibility, and business performance. We serve IT/ITES, Engineering, Pharmaceuticals, EPC, GCCs, and professional services organizations.

Lead Kytes digital marketing strategy and execution to generate qualified demand, improve pipeline contribution, and strengthen brand visibility. This is a hands‑on leadership role spanning paid media, SEO, content, CRM, email, social, website conversion, analytics, and AI-enabled marketing.

Key responsibilities:

• Own integrated demand‑generation plans across paid advertising, SEO, content, email, social, webinars, events, ABM, and automation; define audiences, positioning, offers, landing pages, and nurture paths.
• Lead performance marketing across Google Ads, LinkedIn Ads, remarketing, and relevant channels; manage budgets and optimize for qualified leads, pipeline, CAC, and ROI.
• Own SEO and content direction: technical and on‑page SEO, keyword and intent strategy, internal linking, authority building, content roadmap, and visibility in traditional and AI‑driven search.
• Drive HubSpot or equivalent CRM and marketing automation: segmentation, lifecycle stages, lead scoring, nurture workflows, routing, attribution, reporting, and database hygiene.
• Build dashboards for traffic, leads, MQLs, SQLs, opportunities, pipeline, campaign attribution, CAC, and ROI; turn findings into clear corrective actions.
• Partner with sales, content, design, product, and leadership to improve lead quality, follow‑up, conversion rates, and marketing‑sales alignment.

AI‑first capability:

Practical use of AI is mandatory. Use AI to improve research, ICP and competitor analysis, search‑intent analysis, content and creative development, campaign planning, data analysis, personalization, reporting, lead enrichment, automation, and SEO. Candidates must be able to explain the problem, tool and process used, human validation, and measurable outcome. Basic AI copy generation alone is not sufficient.

Team leadership:

• Lead, coach, and develop the digital marketing team; set weekly and monthly priorities and performance goals.
• Create SOPs, templates, dashboards, prompts, and repeatable AI‑assisted workflows that increase quality and productivity.
• Review campaign quality before and after launch; encourage disciplined experimentation while protecting brand consistency.

Required experience and skills:

• 8-10 years in digital marketing, ideally B2B SaaS, enterprise software, IT services, technology, or professional services; proven experience managing teams.
• Hands‑on capability in Google Ads, LinkedIn Ads, GA4, Search Console, SEO platforms, HubSpot or similar automation platforms, email marketing, conversion tracking, landing‑page optimization, analytics, and attribution.
• Strong understanding of B2B demand generation, enterprise buying journeys, pipeline economics, and revenue impact; strong analytical, communication, and ownership skills.
• Preferred: ABM, international campaigns, enterprise lead generation, webinar/event marketing, HubSpot administration, attribution, and RevOps exposure.

Success measures:

Marketing-sourced and influenced pipeline; qualified leads and opportunities; MQL-to-SQL conversion; cost per qualified lead; paid ROI; organic qualified conversions; email and website conversion; automation effectiveness; team productivity; and adoption of AI-enabled workflows.

What we are looking for?

A strategic yet hands‑on leader who can discuss growth priorities with leadership, review pipeline with sales, diagnose a campaign dashboard, improve an ad or landing page, and help the team use AI to achieve better business outcomes.