Digital Marketing Manager

DynaTech Systems; Ahmedabad District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

DynaTech Systems seeks a senior Digital Marketing leader to own and scale our growth across key markets. You will drive SEO, content, CRO and demand generation strategies, collaborating with Sales and Product to optimize performance and pipeline.

You will lead a team with 8–12 years of experience, leveraging GA4, GSC, SEMrush/Ahrefs, and CMS platforms like WordPress or Webflow to deliver measurable impact across international campaigns.

Qualifications

• 8–12 years of digital marketing experience, ideally in B2B tech, IT services, SaaS or ERP.
• Strong SEO, website management, CRO and B2B demand generation experience.
• Hands-on ABM and digital marketing leadership with team mentoring.
• Experience with GA4, GSC, SEMrush/Ahrefs and other analytics tools.
• Proficiency with WordPress, Webflow or similar CMS platforms.
• Knowledge of Google Ads and LinkedIn Ads; marketing automation familiarity.

Responsibilities

• Own and scale the organic growth strategy across key markets and solutions.
• Drive technical SEO, on-page and off-page SEO and international SEO initiatives.
• Lead keyword research, audits and content opportunity mapping.
• Build a CRO roadmap and run A/B tests to improve conversions.
• Develop ABM programs and demand-gen campaigns across channels.
• Track performance and provide dashboards detailing traffic, leads and pipeline.

Skills

Digital marketing

SEO

CRO

ABM

Leadership

Analytics

CMS platforms

Google Ads

LinkedIn Ads

Tools

GA4

Google Search Console

SEMrush

Ahrefs

WordPress

Webflow

Job description

• Own and scale DynaTech's organic growth strategy across key markets and solution areas.
• Drive Technical SEO, On-Page SEO, Off-Page SEO and International SEO initiatives.
• Lead keyword research, competitor analysis, SEO audits and content opportunity mapping.
• Improve organic visibility, rankings, qualified traffic and lead generation.
• Use tools such as Google Search Console, GA4, SEMrush, Ahrefs and similar platforms to identify opportunities and measure impact.
• Explore emerging opportunities around AI Search, Generative Search and LLM visibility.

Website & Digital Experience

• Own the performance and continuous evolution of the DynaTech website.
• Work with internal teams and developers to improve website structure, content, UX, navigation, CTAs and landing pages.
• Identify opportunities to make the website more engaging, intuitive and conversion-focused.
• Drive website improvements based on user behavior, analytics and business priorities.
• Ensure website content and experiences are optimized for both search engines and users.

CRO & Growth Optimization

• Build and manage a Conversion Rate Optimization (CRO) roadmap.
• Analyze user journeys, funnels and visitor behavior to identify conversion opportunities.
• Drive A/B testing, landing page optimization, CTA optimization, form optimization and user journey improvements.
• Turn insights into experiments and experiments into measurable improvements.

ABM & Demand Generation

• Develop and execute Account-Based Marketing (ABM) programs for high-value target accounts.
• Partner with Sales and Business Development to identify target industries, accounts, personas and opportunities.
• Create digital journeys and campaigns tailored to specific accounts, industries and solutions.
• Drive demand generation through a combination of SEO, content, paid campaigns, email, ABM and other digital channels.
• Track engagement, lead quality and contribution to the sales pipeline.
• Plan, launch and optimize campaigns across Google Ads, LinkedIn Ads, remarketing, email and other relevant channels.
• Collaborate with content and creative teams to build high-performing campaigns and landing pages.
• Monitor campaign performance and continuously optimize targeting, messaging, budgets and conversion paths.
• Focus on generating quality business opportunities, not just traffic and impressions.

Analytics, Insights & Performance

• Establish meaningful digital marketing KPIs and performance benchmarks.
• Analyze website, SEO, campaign and CRM data to uncover growth opportunities.
• Build and present performance dashboards and reports covering traffic, conversions, leads, MQLs, engagement, ROI and pipeline contribution.
• Use data to make informed decisions and continuously improve digital performance.
• Lead, mentor and develop the digital marketing team across SEO, website, campaigns, content and analytics.
• Set goals, priorities and KPIs while creating a culture of ownership and continuous improvement.
• Review strategies and deliverables to ensure quality, consistency and business impact.
• Collaborate with external agencies, partners and specialists when required.
• Bring together people, technology, creativity and data to deliver measurable outcomes.

What Will Make You a Great Fit?

• 8-12 years of experience in Digital Marketing, preferably within B2B technology, IT Services, SaaS, ERP, CRM or Digital Transformation organizations.
• Strong experience across SEO, Website Management, CRO and B2B Demand Generation.
• Hands‑on understanding of ABM and account-based digital marketing.
• Experience leading and mentoring a digital marketing team.
• Strong understanding of Technical SEO, Content SEO, website architecture and conversion optimization.
• Experience with GA4, Google Search Console, SEMrush/Ahrefs and other digital analytics platforms.
• Experience working with WordPress, Webflow or similar CMS platforms.
• Good understanding of Google Ads, LinkedIn Ads, email marketing and marketing automation.
• Strong analytical and problem‑solving mindset with the ability to turn data into action.
• Excellent communication and stakeholder management skills.
• Strong understanding of B2B buyer journeys and digital lead generation.

It Would Be a Plus If You Have

• Experience in Microsoft Dynamics 365, ERP, CRM, SaaS or enterprise technology marketing.
• Experience working with international markets and enterprise audiences.
• Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Dynamics 365 or similar.
• Experience building digital strategies around AI Search / Generative Search / LLMs.
• Experience managing external digital marketing agencies or specialist partners.