Digital Marketing Lead

Keka Inc.; Mohali; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Keka Inc. in Mohali, India, is seeking a hands-on Digital Marketing Lead to drive strategy and execution across SEO, SMO, and PPC while mentoring a team of 7-8 resources.

You will own client and internal campaign outcomes, lead prospect calls, draft tailored proposals with the sales and delivery teams, and ensure delivery stays data-driven and on target. The role requires 6-8 years in digital marketing with 2+ years in a team leadership capacity, a strong command of analytics tools, and hands-on

Qualifications

• 6-8 years of digital marketing experience including SEO/SMO/PPC.
• Experience leading a team of 5+ in a marketing function.
• Strong analytical and client reporting abilities.
• Proven proposal writing and new business development skills.

Responsibilities

• Lead, mentor, and manage a 7-8 person digital marketing team.
• Own end-to-end SEO strategy and audits.
• Plan and manage SMO campaigns across major platforms.
• Manage PPC campaigns with budget planning and A/B tests.
• Track and report campaign performance with analytics tools.
• Develop monthly/quarterly marketing strategies aligned to goals.
• Handle inbound/outbound calls with leads and qualify prospects.
• Draft tailored proposals with sales and delivery teams.
• Own lead conversion and coordinate with sales to close deals.
• Collaborate with content, design, and sales teams.
• Maintain client communication and reporting.
• Stay updated on algorithm changes and industry trends.
• Set KPIs and conduct performance reviews.

Skills

SEO

SMO

PPC

Team leadership

Analytics

Client reporting

Proposal writing

B2B marketing

Google Analytics

Google Ads

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred but not mandatory

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Google Ads

Meta Business Suite

Job description

Experience: 6-8 years in digital marketing, with 2+ years in a team-leading capacity

About the Role

We're looking for a hands-on Digital Marketing Lead who can drive strategy and execution across SEO, SMO, and PPC while managing a team of 7-8 resources. This person will own client and internal campaign outcomes, mentor the team, handle lead/prospect calls, and ensure delivery stays sharp, data-driven, and on target.

Key Responsibilities

• Lead, mentor, and manage a team of 7-8 SEO, SMO, and PPC executives, assigning tasks and reviewing output quality.
• Own end-to-end SEO strategy: keyword research, on-page/off-page optimization, technical SEO audits, and link-building.
• Plan and manage SMO campaigns across platforms (LinkedIn, Facebook, Instagram, Twitter/X) to build brand presence and engagement.
• Manage PPC campaigns (Google Ads, Bing Ads, LinkedIn Ads) including budget planning, bid strategy, A/B testing, and ROI optimization.
• Track, analyze, and report on campaign performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and Google Ads dashboards.
• Develop monthly/quarterly digital marketing strategies aligned with business goals and client objectives.
• Handle inbound and outbound calls with leads/prospects, understand their requirements, and qualify them for further engagement.
• Draft and customize proposals for prospective clients, working closely with sales and delivery teams to ensure accuracy and relevance.
• Own the lead conversion process, following up consistently and coordinating with the sales team to close deals.
• Collaborate with content, design, and sales teams to align campaigns with broader business development goals.
• Manage client communication and reporting for marketing-related engagements.
• Stay current on algorithm updates, platform changes, and industry trends across SEO, SMO, and PPC.
• Set KPIs for the team and conduct regular performance reviews.

Required Skills & Expertise

• Strong hands-on expertise in SEO (technical, on-page, off-page), SMO, and PPC (Google Ads, Meta Ads).
• Proven experience managing a team of 5+ people.
• Proficiency with tools: Google Analytics, Google Search Console, SEMrush/Ahrefs/Moz, Google Ads, Meta Business Suite.
• Strong analytical skills with the ability to translate data into actionable strategy.
• Excellent communication skills for client-facing and internal reporting.
• Strong prospect/lead handling and consultative selling skills, comfortable being the first point of contact on calls.
• Proposal writing experience, able to translate client requirements into clear, compelling pitches.
• Experience working with IT/software services or B2B clients is a plus.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA preferred but not mandatory).
• 6-8 years of overall digital marketing experience, including SEO/SMO/PPC hands-on work.