Marketing Executive

Cambridge Technology Solutions Ltd; Hyderabad; Hybrid; INR 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Cambridge Technology Solutions Ltd. is seeking a Marketing Manager/Executive to lead digital and campaign marketing for IT services. You will design campaigns, create high-impact content with AI tools, and drive lead generation in a hybrid work setting from Hyderabad.

Ideal candidates have 5-7 years in marketing, strong proficiency in marketing automation, and experience with LinkedIn campaigns and analytics to optimize performance.

Qualifications

• 5-7 years of experience in marketing with a focus on digital and B2B campaigns.
• Proficiency in marketing automation platforms (HubSpot, Apollo, Salesforce, Zoho).
• Strong understanding of AI tools for content creation, marketing automation, and analytics.

Responsibilities

• Plan, design, and execute integrated marketing campaigns for services and solutions.
• Leverage AI tools to generate content, creatives, and assets.
• Manage and optimize campaigns using marketing automation platforms.

Skills

Content creation

Lead generation

Campaign design

Digital marketing

Marketing analytics

Tools

HubSpot

Marketo

Salesforce

Zoho

Job description

About the Role

We are seeking an experienced Marketing Manager/Executive with strong expertise in digital and campaign marketing, coupled with an understanding of AI-driven tools. The ideal candidate should be adept at designing campaigns, generating impactful content, and driving effective lead generation strategies in the IT domain.

Key Responsibilities

• Plan, design, and execute integrated marketing campaigns to promote services and solutions.
• Leverage AI tools to generate high-quality content, campaign creatives, and marketing assets.
• Manage and optimize campaigns using marketing automation platforms such as HubSpot, Marketo, Salesforce, and Zoho.
• Design and publish engaging LinkedIn content posts, ads, and thought leadership articles.
• Implement demand generation and lead nurturing strategies to deliver qualified leads for sales.
• Collaborate with cross-functional teams to create IT-specific use cases, case studies, and whitepapers.
• Track and report on campaign performance, engagement metrics, and lead conversion rates.
• Stay updated with the latest trends in AI, digital marketing, and IT market dynamics.

Requirements

• 5-7 years of experience in marketing, with a strong focus on digital and B2B campaigns.
• Proficiency in marketing automation platforms (HubSpot, Apollo, Salesforce, Zoho).
• Solid understanding of AI tools for content creation, marketing automation, and analytics.
• Proven ability to design impactful campaigns for platforms like LinkedIn.
• Demonstrated expertise in lead generation, nurturing, and pipeline growth.
• Strong understanding of IT solutions to conceptualize and present use cases.
• Excellent communication, storytelling, and content development skills.
• Based in Hyderabad, with flexibility to work in a hybrid/office environment.

Preferred Skills

• Experience in the B2B IT/technology sector – specifically, marketing Salesforce Services – Development, Maintenance etc., primarily in the US market.
• Creative mindset with strong analytical and reporting skills.
• Comfortable working with cross-functional global teams.