Marketing Lead

Lyzr AI; Bengaluru; Hybrid; INR 1,500,000 - 2,500,000; Full time

Job summary

Lyzr AI in Bengaluru is seeking a Marketing Lead to own and scale the go-to-market engine for their AI product. This hybrid role demands over 8 years of B2B marketing experience, focusing on product positioning, campaign execution, and collaboration with sales teams to ensure growth.

The ideal candidate will have strong hands-on skills in executing marketing strategies across multiple channels. This is an opportunity to fully own product marketing in a fast-moving team without silos.

Qualifications

• 8+ years in B2B marketing, with at least 2+ years owning a product end-to-end.
• Experience working with sales, product, and partners.
• Hands-on ability to write, execute campaigns, and manage outcomes.

Responsibilities

• Own the product's narrative and evolve it based on feedback.
• Plan and execute product launches and awareness campaigns.
• Build a content engine around the product for various channels.

Skills

B2B marketing experience

Product positioning

Campaign execution

Sales collaboration

Content strategy

Tools

HubSpot

LinkedIn Ads

Google Ads

Notion

Job description

Bengaluru, Karnataka (Hybrid/Onsite)

8+ years of experience

Role overview

This is a high-ownership role focused on one product, one goal: drive adoption and pipeline.

The Marketing Lead will operate like a mini-CMO for the product - owning everything from brand narrative and content to paid, outbound support, and co-marketing. They’ll work closely with founders, sales, and product to craft messaging, execute fast campaigns, and build repeatable growth loops.

What you’ll own

• Positioning and messaging
  Craft clear, compelling positioning tailored to enterprise buyers. Own the product narrative and keep evolving it based on feedback and usage.
• Campaigns and launches
  Plan and execute product launches, awareness campaigns, and monthly motion across channels - owned, paid, outbound, and partner-led.
• Content strategy
  Build a content engine around the product - landing pages, case studies, webinars, enablement material, sales decks, and more.
• Demand generation
  Own the lead gen engine - SEO, performance, email, outbound strategy. Work closely with SDRs and RevOps to align on pipeline goals.
• Partner marketing
  Collaborate with cloud partners and SIs to create co-branded campaigns and joint GTM plans for the product.
• Sales enablement
  Equip sales and solutions teams with the assets, narratives, and playbooks needed to convert. Own the product’s external voice.
• Analytics and iteration
  Define success metrics. Track what’s working, what’s not, and keep iterating. Own a fast feedback loop.

Success metrics

• Consistent pipeline growth and MQL to SQL conversion for the product
• Launch and sustain multiple campaigns over 90-day windows
• Clear, differentiated product positioning adopted across teams
• Scalable content library created and repurposed across channels
• Visible traction through inbound, outbound, and partner channels

Qualifications (must-haves)

• 8+ years in B2B marketing, with at least 2+ years owning a product end-to-end
• Experience working closely with sales, product, and partners
• Deep understanding of B2B funnels, messaging, and multi-channel GTM
• Hands-on ability to write, execute campaigns, and manage outcomes
• Experience running full-stack marketing - from content to paid to ABM
• High agency and ability to operate without step-by-step instructions
• Clear, structured communicator - in copy and in meetings

Nice-to-haves

• Experience in early-stage startups or high-growth GTM environments
• Familiarity with AI-native products or enterprise automation
• Exposure to product marketing, ABM, or partner-led GTM
• Experience working with SDRs, HubSpot, LinkedIn Ads, and content workflows

Tools you’ll use

HubSpot, LinkedIn Ads, Google Ads, Notion, Apollo, CMS tools, Slides, ChatGPT/Claude, internal tools for analytics and automation

Why join Lyzr?

This is a chance to own and scale the GTM engine for one AI product inside a fast-moving team. No channel silos. No functional handoffs. Just full-stack ownership - from idea to launch to results.

If you’re done with the coordination treadmill and want to go deep on one thing that actually ships and grows - this is the role.