Swiftwin-Data Analyst

Nexthire; Pune City, Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading technology solutions provider is seeking an experienced Data Analyst / Personalization Specialist to enhance data-driven marketing strategies. The ideal candidate will possess strong analytical skills, experience with A/B testing, and proficiency in SQL and data visualization tools like Tableau. This role is crucial for improving customer engagement through targeted campaigns.

Qualifications

• 5+ years of experience in data analysis, marketing analytics, or a similar role.
• Strong expertise in SQL and Microsoft Excel (advanced formulas, pivot tables, etc.).
• Hands-on experience with A/B testing, campaign tracking, and performance evaluation.

Responsibilities

• Design and execute A/B tests to measure effectiveness of marketing strategies.
• Perform deep-dive analysis on customer segmentation and campaign performance.
• Develop and maintain dashboards and visualizations using Tableau or Power BI.

Skills

Data analysis

SQL

Microsoft Excel

A/B testing

Data visualization

CRM data analysis

Google Analytics

Tools

Tableau

Power BI

Salesforce Marketing Cloud

Job description

Overview

Job Title: Data Analyst / Personalization Specialist

Experience: 5+ Years

Location: [Your Location or Remote/Bangalore/Mumbai, etc.]

Department: Data & Analytics

Employment Type: Full-Time

About Swiftwin: We are leading technology solutions provider in software development that helps customers over data integrity, transaction visibility, information security and business process management. Our solution frameworks and accelerators are the prime movers enabling real-time process visibility, reducing process cycle time and optimizing end-to-end business processes. You are in safe hands as Integrity is our Middle Name and deem your success as our success.

We specialize in Omni Channel, Cloud Services, Enterprise Integration, BI & Analytics, Security & Compliance, Project Management, ITSM & Data Center Services.

We are partnered to Demandware, Oracle Commerce Cloud, Magento, Talend, Cloudera, Tibco, Kony etc.

With our Thought Advisory-led approach to business solutions, we help our clients make better and timely decisions on their business priorities; be it tactical or be it strategic, or cost economical initiatives, or a productivity enhancement drive, or a risk & compliance program. Bottom line, We focus our energy over clients to translate those priorities into custom-built solutions that helps customers focus on their core business activities, get them accelerated growth and speedy time to market.

Job Summary

We are seeking an experienced Data Analyst / Personalization Specialist to join our Data & Marketing team. The ideal candidate will have a strong analytical background with proven experience in campaign measurement, customer segmentation, and personalization. You will play a key role in shaping our data-driven marketing strategies and improving customer engagement through targeted campaigns and A/B testing.

Key Responsibilities

• Design and execute A/B tests to measure the effectiveness of marketing and personalization strategies.


• Perform deep-dive analysis on customer segmentation and campaign performance.


• Work closely with CRM and marketing teams to refine targeting strategies based on data insights.


• Analyze large datasets using SQL and Excel to uncover actionable insights.


• Develop and maintain dashboards and visualizations using Tableau or Power BI.


• Leverage data from Salesforce Marketing Cloud (SFMC), Marketing Cloud Personalization (MCP), and Google Analytics to support personalization initiatives.


• Provide clear reports and recommendations to stakeholders based on analysis.

Required Skills & Qualifications

• 5+ years of experience in data analysis, marketing analytics, or a similar role.


• Strong expertise in SQL and Microsoft Excel (advanced formulas, pivot tables, etc.).


• Hands-on experience with A/B testing, campaign tracking, and performance evaluation.


• Proven experience working with CRM data and segmentation strategies.


• Proficiency in data visualization tools such as Tableau or Power BI.


• Experience with Salesforce Marketing Cloud (SFMC) and MCP is highly preferred.


• Familiarity with Google Analytics for web and campaign data insights.


• Excellent communication and problem-solving skills.