I&F Decision Sci Practitioner Sr Analyst

Accenture in India; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Accenture in India is seeking an experienced I&F Decision Sci Practitioner Sr Analyst to drive delivery analytics for campaigns, using advanced SQL and CRM analytics to segment audiences, measure performance, and deliver actionable insights. You will work across Salesforce Marketing Cloud, Adobe Campaign, and BI tools to optimize marketing ROI.

The role requires 5–8 years of experience, a bachelor’s degree in Marketing/Statistics/IT, and strong communication to collaborate with stakeholders

Qualifications

• 5–8 years of experience in campaign analytics, CRM analytics, or marketing analytics.
• Advanced SQL for audience extraction, segmentation, and data analysis.
• Experience with CRM or campaign management platforms (Salesforce Marketing Cloud, Adobe Campaign, or similar).
• Experience with Power BI or Tableau for campaign dashboards.
• Familiarity with ML-driven personalization or next-best-action engines.
• Proficiency in Excel (Pivot Tables, VLOOKUP, data manipulation).
• Knowledge of campaign performance metrics and digital marketing KPIs.
• Experience building audience segments and measuring campaign effectiveness.
• Strong analytical thinking and ability to translate data into actionable insights.
• Good communication and stakeholder collaboration skills.

Responsibilities

• Build and manage audience segments using CRM databases, CDPs, and SQL-based tools to support targeted marketing campaigns.
• Execute customer segmentation analyses based on behavioral, demographic, and transactional data.
• Apply consent, opt-in, contractability, eligibility and suppression rules as per approved guidance.
• Design and deliver campaign performance reports, tracking key metrics such as open rates, conversion rates, CTR, and revenue lift.
• Conduct pre- and post-campaign analyses including test-and-control measurement and attribution modelling.
• Collaborate with campaign managers and marketing teams to understand campaign objectives and align analytics outputs accordingly.
• Monitor campaign health in real time and flag performance anomalies to stakeholders.
• Support the development of customer insight decks that inform targeting strategies and creative decisions.
• Perform customer lifetime value (CLV) and RFM analyses to inform segmentation strategy.
• Maintain and improve data quality within campaign management and CRM systems.
• Document audience build logic, campaign tagging structures, and measurement methodologies.
• Build and maintain interactive dashboards using Looker, Power BI and/or Tableau to visualize KPIs and business performance.
• Develop automated, scheduled reports that reduce manual effort and ensure consistent, reliable delivery of insights.

Skills

Advanced SQL

CRM analytics

Marketing analytics

Python

Excel

BI tools

Education

Bachelor's degree in Marketing/Statistics/IT

Tools

Salesforce Marketing Cloud

Adobe Campaign

Looker

Power BI

Tableau

Job description

Skill required:

Delivery - Campaign Analytics & Reporting

Designation:

I&F Decision Sci Practitioner Sr Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. You will be aligned with our Marketing Operations vertical, supporting end-to-end campaign analytics including audience segmentation, customer insight generation, and campaign performance measurement for global clients. You will work with CRM and campaign management platforms to build targeted audiences, track campaign effectiveness, and deliver actionable insights that improve marketing ROI.

What are we looking for?

• Total 5 to 8 years of experience; 2+ years in campaign analytics, CRM analytics, or marketing analytics
• Advanced SQL for audience extraction, segmentation, and campaign data analysis
• Experience with CRM or campaign management platforms (Salesforce Marketing Cloud, Adobe Campaign, or similar)
• Experience with Power BI or Tableau for campaign dashboards build.
• Familiarity with ML-driven personalization or next-best-action engines
• Leverage AI and automation tools to streamline analytics workflows
• Proficiency in Excel (Pivot Tables, VLOOKUP, data manipulation)
• Solid understanding of campaign performance metrics and digital marketing KPIs
• Experience building audience segments and measuring campaign effectiveness
• Strong analytical thinking and ability to translate data into actionable insights
• Good communication and stakeholder collaboration skills
• Bachelor s degree in Marketing, Statistics, Business, IT, or a related field
• Reporting support, QA checks and documentation discipline
• Knowledge of A/B testing and statistical significance
• Familiarity with loyalty programs, customer retention, or CRM strategy
• Python for data manipulation and automation

Roles and Responsibilities:

• Build and manage audience segments using CRM databases, CDPs, and SQL-based tools to support targeted marketing campaigns
• Execute customer segmentation analyses based on behavioral, demographic, and transactional data
• Apply consent, opt-in, contractability, eligibility and suppression rules as per approved guidance
• Design and deliver campaign performance reports, tracking key metrics such as open rates, conversion rates, CTR, and revenue lift
• Conduct pre- and post-campaign analyses including test-and-control measurement and attribution modelling
• Collaborate with campaign managers and marketing teams to understand campaign objectives and align analytics outputs accordingly
• Monitor campaign health in real time and flag performance anomalies to stakeholders
• Support the development of customer insight decks that inform targeting strategies and creative decisions
• Perform customer lifetime value (CLV) and RFM (Recency, Frequency, Monetary) analyses to inform segmentation strategy
• Maintain and improve data quality within campaign management and CRM systems
• Document audience build logic, campaign tagging structures, and measurement methodologies
• Build and maintain interactive dashboards using Looker, Power BI and/or Tableau to visualize KPIs and business performance
• Develop automated, scheduled reports that reduce manual effort and ensure consistent, reliable delivery of insights