Senior Software Engineer- SFDC Marketing Cloud Personalization

Merkle; New Delhi; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Merkle in Bengaluru, India, is seeking a Senior Software Engineer – CDP Platforms to architect and deliver Salesforce Data Cloud solutions. You will design data models, ingestion pipelines, and activation workflows, integrating Data Cloud with MCP and other MarTech tools to build unified customer profiles.

The role requires 4–7 years of hands-on experience, strong knowledge of data governance and privacy regulations, and collaboration with marketing, analytics, and engineering teams.

Qualifications

• Hands-on experience with Salesforce Data Cloud data ingestion, unification and activation.
• Strong understanding of identity resolution, consent management, and customer profile stitching.
• Experience with Salesforce Marketing Cloud including MCP, Journey Builder, and Interaction Studio.

Responsibilities

• Lead technical design and implementation of Salesforce Data Cloud solutions.
• Architect data models and ingestion pipelines for unified customer profiles.
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization.
• Collaborate with stakeholders to translate requirements into scalable solutions.
• Guide development teams in building reusable components and automation scripts.
• Ensure data quality, performance optimization and privacy compliance.
• Troubleshoot complex data and integration issues across platforms.
• Mentor junior engineers and contribute to technical standards.

Skills

Salesforce Data Cloud

MCP & Marketing Cloud

API integrations

SQL/Python/JS

Data governance & privacy

Education

Bachelor's in Engineering

Tools

Salesforce Marketing Cloud

CI/CD pipelines

Cloud platforms (AWS/GCP/Azure)

Containerization

Job description

Business Title

Senior Software Engineer – CDP Platforms

Years of Experience

4 to 7 years

Job Description

We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands‑on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP).

You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross‑functional teams including marketing, analytics, and engineering.

Must-Have Skills

• Hands‑on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
• Strong understanding of identity resolution, consent management, and customer profile stitching
• Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
• Proficiency in API integrations (REST, SOAP) and data connectors
• Strong skills in SQL, Python, or JavaScript for data manipulation and automation
• Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)
• Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization

Good-to-Have Skills

• Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
• Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
• Experience with CI/CD pipelines, DevOps practices, and containerization
• Client-facing experience and ability to lead technical discussions with stakeholders
• Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key Responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to translate requirements into scalable solutions
• Guide development teams in building reusable components and automation scripts
• Ensure data quality, performance optimization, and privacy compliance
• Troubleshoot complex data and integration issues across platforms
• Mentor junior engineers and contribute to technical standards and best practices
• Support audience creation, segmentation, and journey orchestration workflows
• Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption

Education Qualification

• Bachelors in Engineering with a specialization in Computer Science, Data, IT
• Graduates from other fields with good communication and analytical skills

Certification (If Any)

• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Consultant
• Marketing Cloud Personalization Accredited Professional
• Salesforce Marketing Cloud Developer
• Salesforce Certified Administrator
• Salesforce Certified Agent Force Specialist

Shift Timing

12 PM – 10 PM

Location

DGS India – Bengaluru – Manyata N1 Block

Brand

Merkle

Time Type

Full time

Contract Type

Permanent