Staff Personalization Specialist - SF and Adobe Target

Infineon Technologies AG; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Infineon Technologies AG in Bengaluru, India is looking for a Personalization Specialist to design and execute testing use cases across various channels such as websites and social media. This role also involves collaborating with data engineers and business stakeholders to optimize customer experiences.

The ideal candidate will have a Bachelor’s degree in IT or Marketing, with over 5 years of experience in personalization. Proficiency in tools like Adobe Target is essential. A commitment to diversity and inclusion is embraced.

Qualifications

• Minimum 5+ years of work experience in executing personalization activities across channels.
• Excellent communication and interpersonal skills with the ability to present complex information to non-technical stakeholders.
• Strong understanding of marketing principles, including customer segmentation.

Responsibilities

• Design and execute personalization and A/B testing use cases across multiple channels.
• Analyze and optimize testing and personalization use cases to measure effectiveness.
• Collaborate with data engineers to activate user data for personalized experiences.

Skills

Personalization activities

A/B testing

Data analysis

Communication skills

Problem-solving

Microsoft Excel

Marketing principles

Education

Bachelor's degree in Information Technology, Business, or Marketing

Tools

Adobe Target

Salesforce Personalization

Job description

Your Role

Key responsibilities in your new role

• Design and execute personalization and A/B testing use cases across multiple channels such as website, email, search, social media, and others, including audience creation, creating targeted content, and activation of personalized customer experiences.
• Test and analyze A/B testing and experimentation plans to validate personalization hypotheses.
• Manage and maintain recommendation services (e.g., recommendation engines, dynamic content delivery) and personalized UI components, ensuring seamless integration and scalability.
• Collaborate with data engineers to ingest, transform, and activate user data for personalized experiences.
• Analyze and optimize testing and personalization use cases to measure effectiveness, troubleshoot issues and provide recommendations for future improvements.
• Partner with business stakeholders to identify new opportunities for personalization, translate them into actionable concepts and strategy plans, and prioritize use cases and manage the backlog.
• Collaborate with IT teams to implement and troubleshoot personalization activities, including incident management and technical implementation.
• Stay up-to-date with industry trends and best practices for personalization and marketing automation, and apply this knowledge to continuously improve personalization strategies.

Your Profile

Qualifications and skills to help you succeed

• Bachelor's degree in Information Technology, Business, Marketing, or a related field.
• Minimum 5+ years of work experience in executing personalization activities across channels, including experience with personalization tools, marketing automation platforms, and customer data platforms.
• Proficiency in using personalization tools such as Adobe Target, Salesforce Personalization, or others.
• Strong understanding of marketing principles including customer segmentation, targeting, and data analysis.
• Excellent communication and interpersonal skills, with the ability to present complex technical information to non-technical stakeholders.
• Strong problem-solving skills, with the ability to work independently and as part of a team.
• Proficiency in Microsoft Office, particularly Excel and Powerpoint, and ability to learn new tools and technologies quickly.
• Passion for creating meaningful, user‑centric experiences.

We embrace diversity and inclusion and welcome everyone for who they are. We are committed to giving all applicants and employees equal opportunities.