Salesforce Developer or Salesforce Consultant

Cloudxtreme; Kolkata District, Pune District, Bengaluru; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Cloudxtreme in Bangalore/India is seeking a Salesforce Marketing Cloud Personalization (Interaction Studio) Developer/Consultant to design and implement real-time personalization across web, mobile, and email channels. The candidate will work with marketing, product, and analytics teams to deliver personalized customer experiences.

Required hands-on SFMC Personalization, journey orchestration, API/web SDK integrations, and strong analytical skills; the role demands collaboration with

Qualifications

• Hands-on experience with SFMC Personalization (Interaction Studio).
• Real-time personalization and customer journey orchestration.
• Experience with JavaScript, HTML, CSS and front-end integrations.
• Experience integrating APIs and web SDKs.
• Understanding of customer segmentation, targeting rules, and A/B testing.
• Strong analytical and troubleshooting skills.

Responsibilities

• Implement and configure Salesforce Marketing Cloud Personalization (Interaction Studio) solutions.
• Design and deploy personalization campaigns, recommendations, and customer journeys.
• Integrate web, mobile, and other digital platforms with SFMC Personalization using APIs and SDKs.
• Configure user profiles, behavioral tracking, and event data collection.
• Build segments, triggers, and real-time targeting rules.
• Develop A/B tests and optimization strategies to improve engagement and conversion.
• Collaborate with marketing and business teams to define personalization strategies.
• Troubleshoot implementation issues and optimize performance.
• Ensure best practices for data privacy, governance, and personalization logic.

Skills

SFMC Personalization

Real-time Personalization

JavaScript

HTML

CSS

APIs

Web SDKs

Customer Segmentation

A/B Testing

Marketing Automation

Analytics

Education

Bachelor's degree in Computer Science/IT/Marketing or related field

Job description

Job Title: Salesforce Marketing Cloud Personalization (Interaction Studio) Developer / Consultant

Location: Bangalore / India/ pune
Experience: 68 Years

Job Summary

We are looking for a skilled Salesforce Marketing Cloud Personalization professional with hands‑on experience in Interaction Studio / SFMC Personalization to design and implement real‑time personalization solutions. The candidate will work closely with marketing, product, and analytics teams to deliver personalized customer experiences across web, mobile, and email channels.

Key Responsibilities

• Implement and configure Salesforce Marketing Cloud Personalization (Interaction Studio) solutions.
• Design and deploy personalization campaigns, recommendations, and customer journeys.
• Integrate web, mobile, and other digital platforms with SFMC Personalization using APIs and SDKs.
• Configure user profiles, behavioral tracking, and event data collection.
• Build segments, triggers, and real‑time targeting rules.
• Develop A/B tests and optimization strategies to improve engagement and conversion.
• Collaborate with marketing and business teams to define personalization strategies.
• Troubleshoot implementation issues and optimize performance.
• Ensure best practices for data privacy, governance, and personalization logic.

Required Skills

• Hands‑on experience with Salesforce Marketing Cloud Personalization (Interaction Studio).
• Strong knowledge of real‑time personalization and customer journey orchestration.
• Experience in JavaScript, HTML, CSS, and front‑end integrations.
• Experience integrating APIs and web SDKs.
• Understanding of customer segmentation, targeting rules, and A/B testing.
• Familiarity with marketing automation and digital marketing concepts.
• Strong analytical and troubleshooting skills.

Preferred Skills

• Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, etc.).
• Knowledge of customer data platforms (CDP) and marketing analytics tools.
• Experience with Google Analytics, Adobe Analytics, or similar tools.
• Salesforce certifications related to Marketing Cloud are a plus.

Education

• Bachelor’s degree in Computer Science, Information Technology, Marketing, or related field.