CRM Intern - Data Analyst

Tata CLiQ Fashion; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Tata CLiQ Fashion is seeking a Data Analyst to work closely with the CRM team in Mumbai. The role involves analyzing customer data, delivering insights to drive campaign optimization, and collaborating with design and operations teams. Candidates must have strong SQL skills and possess analytical abilities. This is a strictly office-based position for a duration of 3-4 months, providing an excellent opportunity for hands-on exposure in data-driven marketing.

Qualifications

• Hands-on experience with SQL is mandatory.
• Experience with Tableau or other analytical/visualization tools is good to have.
• Strong analytical and problem-solving skills are needed.
• Basic understanding of e-commerce terminology and metrics related to marketing.

Responsibilities

• Work on CLM and remarketing as a core project area.
• Collaborate with multiple teams for launching CRM journeys.
• Own daily reporting and track targets versus achievements.

Skills

SQL

Tableau

Analytical skills

Problem-solving

Cohort analysis

Marketing intuition

Job description

Objective

Work closely with the CRM team as a data analyst to analyze customer data, build meaningful metrics and models, and deliver actionable insights that drive campaign optimization, customer engagement, and business growth.

Deliverables

• Descriptive and Diagnostic Insights
• Creating Power Bi/Tableau Dashboards
• Developing Python Algorithms
• Providing Data for Campaigns

Measure of Success

Delivering Insights and Creating Dashboards/ML Models

Roles & Responsibilities

• Work on CLM and remarketing as a core project area
• Support and scale CRM automation initiatives across channels
• Collaborate closely with Design, Content, MoEngage, and Operations teams for launching CRM journeys
• Maintain process and execution efficiency
• Own daily reporting: Automation report, Target vs Achievement tracking
• Identify gaps, insights, and recommend interventions based on data

Requirements

• Hands-on experience with SQL (mandatory)
• Experience with Tableau or other analytical/visualization tools (good to have)
• Strong analytical and problem-solving skills
• Understanding of cohort analysis
• Prior exposure to CLM / CRM is a plus
• Strong marketing intuition / knack
• Basic understanding of e-commerce terminology and metrics such as: Burn, ROAS, Efficiency metrics

Who Should Apply

• Someone who enjoys working with data but also understands marketing impact
• Curious, proactive, and comfortable working with multiple stakeholders
• Looking for hands-on exposure

Duration: 3-4 months

Location: Mumbai (This is a strictly work from office role.)